Essays on Aaker Biel- Managing Transnational Brands
... These relationships had been suggested earlier by Park and Srinvivasan 1994, Aaker and Biel 1993, Keller 1993, and Biel 1992. ...
(9139 Words -- Approx. 37 Pages) - Microbrewery Operations
... Varieties of brand memory induced by advertising: Determinants, measures, and relationships. In, Aaker, DA, Biel, AL Eds.. Brand equity and advertising. ...
(2556 Words -- Approx. 10 Pages) - Effects of Cultural Variations on Customer Acquisitions
... These relationships had been suggested earlier by Park and Srinvivasan 1994, Aaker and Biel 1993, Keller 1993, and Biel 1992. ...
(9372 Words -- Approx. 37 Pages) - Effects of Cultural Variations on Customer Acquisition Costs
... These relationships had been suggested earlier by Park and Srinvivasan 1994, Aaker and Biel 1993, Keller 1993, and Biel 1992. ...
(9257 Words -- Approx. 37 Pages)
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