Global Brands A Chimera? 
.... In The End of Globalization,
Alan M.
Rugman (2001) reinforces the overall sentiment in the literature on global branding and takes it one step further, "Not ....
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OECD Member States & MAI
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Alan Rugman, a professor of business at the University of Toronto, and Michael Gestrin (1997), an economist with the United Nations, argue that nations must ....
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Multinational Agreement on Investment
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Alan Rugman, a professor of business at the University of Toronto, and Michael Gestrin (1997), an economist with the United Nations, argue that nations must ....
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International Business Environment
.... Uprising." Marketing Week, 26 (Apr 3, 2003): 29.
Rugman,
Alan M. "Diamond in the Rough." Business Quarterly, 55, (Wntr 1991): 61-64.
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