The Nature of Economic Goods .... association. Hence the company's promotional message is different in Japan when compared to Latin America (Kubota, 1996, p. 1A). .... (7977 32 )
Behavior of Japanese & American Consumers .... Whether discretionary income per se as an index of mass culture or the more recent cultural segmentation of America is taken as defined by consumer .... Kubota, Coco .... (2544 10 )
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