Nike Shoes .... According to Rosemary Herceg writing in BRW, if Nike were less astute in marketing its product, it could easily have fallen into the trap of being identified .... (1002 4 )
Nike's Use of Psychographic Data .... Herceg, R. (2002). Nike finds its Inner Goddess. BRW, 24(29): 26. Jensen, J. (1996). MARKETER OF THE YEAR. Advertising Age, 67(51): 1. Lane, R. (1996). .... (860 3 )
Nike's Use of Sociographic & Psychographic Data Analysis .... Herceg, R. (2002). Nike finds its Inner Goddess. BRW, 24(29): 26. Jensen, J. (1996). MARKETER OF THE YEAR. Advertising Age, 67(51): 1. Lane, R. (1996). .... (860 3 )
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