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Brand Sorge
  Globalization
.... Gemser, Brand and Sorge explain that the limited resources of some SMEs lead them to conclude that the best approach to internationalization involves strategic ....
(3152 13 )

Ford and Customer Satisfaction
.... are critical elements in the success or failure of any given brand, and Nasser .... real-time information, and drive quality up and warranty costs down (Sorge, 1999 ....
(3127 13 )

 
 
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