Problems at CBS .... 1995. CBS entered the late-night battle by wooing David Letterman away from NBC in 1993 and at first achieved a ratings coup. The .... (2604 10 )
Late Night Talk Shows .... "Letterman CBS Move Pulls Beer, Auto Ads." Advertising Age (January 18, 1993), 1. Mandese, Joe. "Late Night Legacy." Advertising Age (April 20, 1992), 44. .... (2333 9 )
NBC & Its Operations NBC, along with the Columbia Broadcasting System (CBS) and the American Broadcasting .... the company suffered the loss of Johnny Carson and David Letterman in the .... (2702 11 )
The National Broadcasting Company .... when the company suffered the loss of Johnny Carson and David Letterman in the .... be associated with the now-successful network, including eight from CBS and one .... (2578 10 )
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