Global Brands A Chimera? 
.... As branding expert
David Aaker declared, "There are no such things as global brands, only global brand management" (Petromilli 2003, 1). Such a statement is ....
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Formal Strategic Planning
.... Indeed, the process would be incomplete without it.
Aaker,
David A., & Mascarenhas, Briance. (1991). The need for strategic flexibility. ....
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CORPORATE STRATEGIC PLANNING
....
Aaker, DA, & Mascarenhas, B. (1991). The need for strategic flexibility. .... What's wrong with strategy. Harvard Business Review, 2-8.
David, F. (1995). ....
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Modern Concept of Marketing
.... 5.
David A.
Aaker, Strategic market management, Second edition; 1988. 6. Hill, Elizabeth O'Sullivan Terry, Marketing, Logman; 1996. ....
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Strategic Planning in Profit Oriented Organizations INTRODUCTION ...
.... Indeed, the process would be incomplete without it.
Aaker,
David A., & Mascarenhas, Briance. (1991). The need for strategic flexibility. ....
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Managing Organizations
....
Aaker,
David A., & Mascarenhas, Briance. (1991). The need for strategic flexibility. Journal of Business Strategy, 12(2), 74 82. ....
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STRATEGIC PLANNING & FINANCIAL PERFORMANCE:A LI
....
Aaker,
David A., & Mascarenhas, Briance. (1991). The need for strategic flexibility. Journal of Business Strategy, 12(2), 74 82. ....
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Marketing Analysis of RJR Nabisco
....
Aaker,
David A., & Mascarenhas, Briance. (1991). The need for strategic flexibility. Journal of Business Strategy, 12(2), 74 82. ....
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Foreign Investors in Russia
....
Aaker,
David A., & Mascarenhas, Briance. (1991). The need for strategic flexibility. Journal of Business Strategy, 12(2), 74-82. Advertising Age. (1990). ....
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Investment in Russia
....
Aaker,
David A., & Mascarenhas, Briance. (1991). The need for strategic flexibility. Journal of Business Strategy, 12(2), 74 82. Advertising Age. (1990). ....
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Strategic Planning and Financial Performance
.... Conversely, detailed and specific formality will not likely detract from such effects either.
Aaker,
David A., & Mascarenhas, Briance. (1991). ....
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Managing Transnational Brands
.... had been suggested earlier by Park and Srinvivasan (1994),
Aaker and Biel (1993 ....
David Doyle (1999) holds that the key issue that marketing organizations should ....
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Strategic Planning and Public Safety Agencies
.... with which a plan, once made, is treated by management (
Aaker & Mascarenhas .... tend to find that such effects are not statistically significant (
David, 1995). ....
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Effects of Cultural Variations on Customer Acquisitions
.... had been suggested earlier by Park and Srinvivasan (1994),
Aaker and Biel (1993 ....
David Doyle (1999) holds that the key issue that marketing organizations should ....
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