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Era Benetton
  Sexuality in Advertising
.... eponymous family, to build a global brand on the cheap: the company spends a tiny 4 percent of sales revenue on marketing ("The Next Era: Benetton," 1994, 68). ....
(2107 8 )

Benetton Company Advertising
.... by its eponymous family, to build a global brand on the cheap: the company spends a tiny 4 percent of sales revenue on marketing ("The Next Era: Benetton" 68). ....
(2745 11 )

Benetton's Distribution Strategy
.... It is anticipated that these strategies will assist Benetton in moving forward in an era of globalization and enhanced competition from its many rivals. ....
(729 3 )

Advertising Campaign
.... Elsewhere (Hughes, 2000, p. 10) it was reported that the decision to sever ties had been "mutual." The era of Toscani's in-your-face Benetton's ads was over. ....
(2380 10 )

Italian Knitwear Firms Italian knitwear firms use an anci
.... A company like Benetton also keeps its subcontractors in a tight area and so .... Modena, where intense periods of seasonal labor were the norm in an earlier era. ....
(1479 6 )

Tibor Kalman: Graphic Designer
.... for his graphic designs stemmed from the historical context of his era. .... were known for embracing diversity through design, like the Benetton-sponsored Colors ....
(529 2 )

 
 
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