American Express .... At the end of 1991, American Express had more than 36.6 million cards (American Express and Optima) in circulation worldwide (Levine, p. 112L). .... (3327 13 )
American Express Annual Report Analysis .... In addition to issuing the Optima card, which is accepted at the same outlets which accept the traditional American Express card, the company also began to .... (5832 23 )
Organizational Effectiveness for American Express .... different groups of customers than have been served by American Express in the past. The first credit card to be issued by the company is the Optima card, and .... (4063 16 )
TQM AT AMERICAN EXPRESS .... but as it struggled with the problems of diversification, "American Express has watched .... the credit card market through the introduction of the Optima card in .... (1773 7 )
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