Communicating Brand Values Author Stephen King argues in this ... 
.... King, Stephen. "
Brand-Building in the 1990s." Journal of Consumer Marketing (
Fall 1991). Peter, J. Paul and Jerry C. Olson. Consumer ....
(1807
7
)
Microbrewery Operations
.... A brew apart. Inc., 18, 62-67. Cobb-Walgren, CJ, Ruble, CA, & Donthu, N. (1995,
Fall).
Brand equity,
brand preference, and purchase intent. ....
(2556
10
)
NEGATIVE ASPECTS OF WORKPLACE MEDIATION
.... Bemmels, B. (1990). "Gender Effects in Grievance Arbitration" Industrial Relations, vol. 29, n. 3, pp 513-525,
Fall.
Brand, N. (2002). ....
(786
3
)
SMART CARDS: THE TECHNOLOGY
.... sense. Futurist, 32, 4-9. Cobb-Walgren, CJ, Ruble, CA, & Donthu, N. (1995
Fall).
Brand equity,
brand preference, and purchase intent. ....
(3258
13
)
Brand Image and Brawny Paper Towels
.... Georgia-Pacific set out to change its
brand icon, and considered using an actual man--or .... When the new Brawny man was revealed in the
fall of 2003, he was older ....
(771
3
)
Colonialism in Things Fall Apart
.... While for the most part, this
brand of colonialism has an enormously negative .... it is obvious from Achebe's depiction of colonialism in Things
Fall Apart that ....
(1270
5
)
Marshall's Store Chain
.... clothing were depressed by unusually warm late summer and early
fall weather (Wedbush .... That is, it offers
brand names at below the standard retail markup for ....
(2852
11
)
MARSHALL'S STORES
.... clothing were depressed by unusually warm late summer and early
fall weather (Wedbush .... That is, it offers
brand names at below the standard retail markup for ....
(2863
11
)
Global Brands A Chimera?
.... as the lure of global brands continues to motivate MNEs to develop them it is likely global
brand management will .... IndustryWeek, 1-3. Roellig, L. (
Fall 2001). ....
(1246
5
)
Nike, Inc.
.... Balance, which will introduce a line of basketball shoes this
fall, jumped to .... describing the market, Cassidy (1, p. S57) offered the
BRAND Expenditures Quality ....
(2960
12
)
Lincoln Electric Company
.... Betsy Morris considers the rise,
fall and resurrection of the
brand in American marketing ("The
Brand's the Thing," Fortune, March 4, 1996, pp. 72-76). ....
(1855
7
)
The financial health of Amazon
.... the company had lost its nerve - and the stock began to
fall as investors .... 2000, the company began to address its problems, although arguably the
brand-name now ....
(981
4
)
Managing Transnational Brands
.... Journal of Cross-Cultural Psychology, 18, 143-164. Cobb-Walgren, CJ, Ruble, CA, & Donthu, N. (1995
Fall).
Brand equity,
brand preference, and purchase intent. ....
(9139
37
)
Aspects of Marketing
.... Another disadvantage involves damaging the image of the premium
brand by associating .... were to consider exporting cosmetics to Afghanistan before the
fall of the ....
(492
2
)
INDUSTRY ARTICLES
.... Nestle starts offensive for Felix healthy teeth
brand. Precision Marketing, 15(29), 32-33. .... Restaurant Business, 97(15), 88-89. Kamerschen, DR (
Fall 1977). ....
(1809
7
)
Marketing Proposal
.... A survey-based method for measuring and understanding
brand equity and its extendibility. .... Retailer says June sales slide will cause earnings to
fall short of ....
(3408
14
)
Absolut Vodka
.... The marketers of Absolut
brand vodka products in France should make a strong effort to introduce a range of flavored .... Calfee, JE, & Scheraga, C. (1994,
Fall). ....
(2573
10
)
Levi Srauss & Co. Case
.... Average DAR is 24 percent, and one half of DARs
fall in the 15 31 .... In this testing,
brand preferences within a pre determined basket of goods are established ....
(2728
11
)
History of Nike
.... After the
Fall. AdWeek, 44(48), 17. Jensen, J. (1996). NIKE HONORED: UBIQUITOUS SWOOSH ILLUSTRATES HOW
BRAND REPRESENTS NOT JUST SHOES BUT ALL OF SPORTS. ....
(1026
4
)
Nike's Strategy & Marketing Efforts
.... After the
Fall. AdWeek, 44(48), 17. Jensen, J. (1996). NIKE HONORED: UBIQUITOUS SWOOSH ILLUSTRATES HOW
BRAND REPRESENTS NOT JUST SHOES BUT ALL OF SPORTS. ....
(1026
4
)
The Function of Brands
.... that most furniture manufacturers tend to produce goods that
fall into specific .... pricing strategy is based on consumers' perceptions 4. The
brand is properly ....
(2557
10
)
Joint Venture Operations
.... 8. Through the early
fall of 1990, joint venture cooperative efforts between .... to sell some Japanese manufactured automobiles under Chrysler
brand names; however ....
(1367
5
)
Economics of Television Advertising
.... That approach could result in a
brand incompatibility problem as well as the problem .... MEDIAWEEK, 2(7), 4. Oddly enough, commercial-production costs didn't
fall. ....
(2494
10
)
Economic Growth of NIKE
.... image and pattern standardization allows local flexibility in both
brand image customization .... tap the potential markets in developing nations, in
fall 1999 NIKE ....
(2020
8
)
NIKE AND INTERNATIONAL GROWTH
.... image and pattern standardization allows local flexibility in both
brand image customization .... tap the potential markets in developing nations, in
fall 1999 NIKE ....
(2024
8
)
Web-based Promotions
.... as being commodities, meaning that consumers perceive little difference from one
brand to the .... may be considering a car, truck or van but who do not
fall into a ....
(2686
11
)
Effect of Advertising on Demand for Goods
.... as being commodities, meaning that consumers perceive little difference from one
brand to the .... may be considering a car, truck or van but who do not
fall into a ....
(2686
11
)
E-Commerce Strategy
.... speaks to the role of
brand online." He points out that "
Brand communicates trust .... economic crash and Web-specific factors" poise e-commerce to "
fall harder than ....
(832
3
)
Paradise Lost
.... Paradise, so late their happy seat, / Waved over by that flaming
brand; the gate .... a difficult time coming to terms with the actions which made them
fall prey to ....
(1623
6
)
International Strategic Audit of Wal-Mart
.... A local shop owner confided that Wal-Mart's
brand name is so compelling that .... and pleasant shopping experience that most other discount retailers
fall short on ....
(2308
9
)
