The Strategic Matrix and the Health Care Industry .... assessment of the distribution of a diversified organization's business activities across the stages of the industry life cycle (Ailawadi, Farris, & Parry, 1994 .... (3355 13 )
Fast Food Industry and Life Cycles .... These matrix models differ from one another primarily with respect to the major interaction variables by which they are defined (Ailawadi, Farris, & Parry, 1994 .... (5570 22 )
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