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Essays on Feinberg Burns

  1. Use of Classical Conditioning in Advertising
    ... consumers. According to Smith, Feinberg and Burns 1998, classical conditioning is widely used in advertising practices 63. While ...
    (1169 Words -- Approx. 5 Pages)

  2. Behavior Change Objectives of Subliminal Tapes
    ... Gable, Wilkens, Harris, and Feinberg 1987 also studied subliminal advertising in print media. ... 31670 31676. Burns, AC, ampamp Ortinau, DJ 1978. ...
    (4484 Words -- Approx. 18 Pages)




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