Use of Classical Conditioning in Advertising .... consumers. According to Smith, Feinberg and Burns (1998), "classical conditioning is widely used in advertising practices" (63). While .... (1169 5 )
Behavior Change Objectives of Subliminal Tapes .... Gable, Wilkens, Harris, and Feinberg (1987) also studied subliminal advertising in print media. .... 31670 31676. Burns, AC, & Ortinau, DJ (1978). .... (4484 18 )
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