Customer Service .... priority, it so stands out – it's so profoundly different than the general experience you get – that it's startling" (Pressler H01). Corporate culture must .... (1945 8 )
British Telecommunications .... In 1996 BT spent 60% of its TV budget on product and service campaigns, compared with 40% on more corporate ads, such as the Hoskins .... Washington Post, H01. .... (6119 24 )
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