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Essays on Jerry Olson

  1. MultiNational Marketing
    ... Do you really have a global strategy Harvard Business Review, 139148. Peter, J. Paul and Jerry C. Olson. 1990. Consumer Behavior and Marketing Strategy. ...
    (1179 Words -- Approx. 5 Pages)

  2. Communicating Brand Values Author Stephen King argues in this ...
    ... ampquotBrandBuilding in the 1990s.ampquot Journal of Consumer Marketing Fall 1991. Peter, J. Paul and Jerry C. Olson. Consumer Behavior and Marketing Strategy. ...
    (1807 Words -- Approx. 7 Pages)




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