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Jerry Olson

  Multi-National Marketing
.... Do you really have a global strategy? Harvard Business Review, 139-148. Peter, J. Paul and Jerry C. Olson. (1990). Consumer Behavior and Marketing Strategy. ....
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Communicating Brand Values Author Stephen King argues in this ...
.... "Brand-Building in the 1990s." Journal of Consumer Marketing (Fall 1991). Peter, J. Paul and Jerry C. Olson. Consumer Behavior and Marketing Strategy. ....
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