National Hockey League Case .... televised "product" (games) and licensed products such as jerseys and promotional .... viewership increases the revenues paid by advertisers to reach those viewers .... (1461 6 )
Nike, Inc. .... Reebok is beginning to spend more on advertising in order to reach the hip .... World Cup, Nike introduced a line of radically designed shoes, jerseys, and equipment .... (2960 12 )
Women's National Basketball Association .... the games could be televised live and in prime time to reach the largest .... was then marketing some 100 products ranging from replica championship jerseys to new .... (6564 26 )
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