Private label brands 
.... Its strategy requires that the
company not make private
label soup, its main product line, and that it not compete in categories where it has significant ....
(1746
7
)
Men's Razors
.... The American Safety Razor
Company (ASR) is a private
label company that has a large international presence (one of the few private
label companies that can ....
(1618
6
)
Insurance Industry & Philip Morris
.... The
company should
label all of its products; to those critics who might charge that this is an admission that the
company manufactures dangerous products, the ....
(927
4
)
Lincoln Electric Company
.... Coca-Cola did not suffer significantly from "Marlboro Friday" and the
company continues to .... of brand names for the economics of generic or private
label items. ....
(1855
7
)
SWOT
.... Adopting a proactive management strategy, the
company conducted research that showed costs could be cut by lowering quality on private-
label brands without ....
(1015
4
)
Profile of Liz Claiborne, Inc.
.... the racks as other lines were dropped, picking up business lost as department stores stopped selling private-
label designs (Zinn, 1990: 38). The
company has a ....
(1463
6
)
AVERY DENNISON CORPORATION: STRATEGIC AUDIT
.... of self-sticking labels. The
company is the worldwide leader in the adhesive
label industry. The
company manufactures labels for ....
(3296
13
)
Marketing C2
.... One thing the two do have in common is that neither
company is fond of the "mid-calorie"
label. "We're using 'lower-calorie,'" admits Martin. ....
(900
4
)
Eastman Kodak Company
.... The
company characterized this decision as a historic shift, and this decision was .... film business, but Kodak did begin actively making private-
label film under ....
(888
4
)
Eastman Kodak Company
.... The
company characterized this decision as a historic shift, and this decision was .... film business, but Kodak did begin actively making private-
label film under ....
(888
4
)
Kimberly Clark Corporation
.... private
label brands that Kimberly Clark manufactures, but this risk is outweighed by the beneficial effects of having an increase in the
company's revenue ....
(2242
9
)
G. Heileman Brewing Company
.... the high alcohol content of PowerMaster both in the name and on the
label. .... who take exception to Heileman's marketing strategy and the
company itself must come ....
(1250
5
)
Zacchini v. Scripps-Howard Broadcasting Company
Zacchini v. Scripps-Howard Broadcasting
Company: What is public information and what kinds of .... use of a person's name or likeness on a product
label or in ....
(1416
6
)
Hewlett-Packard Company: Corporate Audit The Comp
.... In the past, everything with a half-respectable
label could be handled only by .... was a move in the direction of distribution channels, and the
company has been ....
(1686
7
)
Head & Shoulders Shampoo
.... Private-
label branding, an overabundance of shopping channels, and a proliferation of .... The threat is that a
company as entrenched in tradition as Procter & ....
(2426
10
)
Suzuki's Samurai Automobile Suzuki is introducing a new car m
.... positioning strategies that are open the
company are sport utility vehicle, light truck, small car, or the
company may choose to avoid attaching a
label to the ....
(1457
6
)
Desktop Publishing Service Bureau
.... the
company(s most valuable assets, and will be maintained on the computer network using ALMPlus, a mailing list program produced by the Avery
Label Company. ....
(4942
20
)
Cordless Disposable Insect Vacuum
The
company, the Consumer Products Distribution
Company (CPDC), is hypothetical, as is .... The package
label will include the product name, a location for retailer ....
(4914
20
)
Liz Claiborne Marketing Interview
.... Contracting to produce apparel under another
company's brand name (jeans and activewear under Donna Karan International's DKNY
label. ....
(963
4
)
Molson Coors Brewing Company
.... position of the Coors brand in general and
label in particular vis-a-vis its principal rivals. Table 2: Industry Competition for Coors Brewing
Company THE US ....
(3557
14
)
Mergers & Acquisitions in the Global Drinks Industry
.... Revising the
label meant reflecting on the brand, indeed, the
company itself. Once we did this, the packaging almost created itself. ....
(4136
17
)
Analysis of Tire industry
.... In addition, the
company also manufactures private
label tires (as does Cooper) that are sold through other distributors. Unlike ....
(2579
10
)
Case Study of Communication Difficulties
.... since they were within his accepted sphere of influence according to
company policy .... Bolton defines the name-calling or labeling roadblock as any
label that has ....
(1196
5
)
MARKETING WHITE BRILLIANCE IN CHILE
.... being sold. In addition to the
label changes, the
company may want to pursue having the product manufactured in Chile. While Chile ....
(1527
6
)
Philip Morris Companies, Inc.
.... Kraft cheese was losing market share to private
label brands during 1990 and 1991, and the
company responded by cutting the price of its products. ....
(1573
6
)
Nola Cycles Case Questions
.... This, coupled with the fact that the bicycles will be marketed under a private
label, should keep Nola from .... These total $12,000 according to
company estimates. ....
(941
4
)
Aretha Franklin
.... Franklin recorded for the
label from 1960 to 1966. But, the
company never managed to find a popular style that would make the most of her unusually strong ....
(1798
7
)
Aretha Franklin
.... Franklin recorded for the
label from 1960 to 1966. But, the
company never managed to find a popular style that would make the most of her unusually strong ....
(1786
7
)
Marketing Communication at The Men's Warehouse
.... implication of The Men's Warehouse advertising is that private
label clothing may .... The
company has always attempted to improve merchandise; never to reduce the ....
(2853
11
)
The Harwood Manufacturing Company
.... In awarding the business to a local
company, Wieber is also likely to build .... has come for Wieber to change suppliers for its private-
label shampoo manufacturer.
(7528
30
)
