Market Share 
Cathy Anterasian and John L. Graham. "When It's Good Management to Sacrifice
Market Share." Journal of Business Research, 19 (November, 1989), 187 214. ....
(1464
6
)
Apple Computers Market Share
APPLE COMPUTERS
MARKET SHARE: PROBLEM IDENTIFICATION The
market share in the microcomputer
market for Apple Computers has been slipping for several years. ....
(1751
7
)
Increasing Market Share for JC Penney
INCREASING
MARKET SHARE FOR JC PENNEY, SOUTHLAND MALL STORE The purpose of this investigation was to identify the reasons for the
market share deterioration at ....
(2603
10
)
Marketing Analysis of General Motors
.... General Motors is a worldwide company. In 1989, the com pany had a 17.9 percent
market share of total worldwide auto mobile and truck sales (Leach, 1990c). ....
(1370
5
)
GM'S CADILLAC AND THE LUXURY MARKET
.... although the American Big-3 automobile manufacturers have made progress since the end of the recession, they continued to see their
market share erode through ....
(1992
8
)
Pet Food Industry Case
.... The firm that is in the best position is one which has a viable
market share in both segments in the industry, and which has viable
market shares in the major ....
(2087
8
)
Philip Morris Companies, Inc.
.... The strategy of cutting the price of a premium product in order to gain
market share has worked successfully for the company in the past, however. ....
(1573
6
)
Sporting Goods Market in Taiwan
.... A US importer could further enhance its
market share by participating in promotional activities with other local agents and distributors. ....
(2141
9
)
DHL Marketing
.... analysis of DHL's marketing strategy includes a review of its
market segmentation, marketing mix, promotion, place, competitors,
market share, and competitive ....
(978
4
)
Apple Computer Strategic Analysis
.... Internal weaknesses include the company's relatively small
market share in the microcomputer
market, the company's dependence on globally dispersed third ....
(1235
5
)
Japanese Auto Imports
.... Continued loss of US
market share for US auto-makers. ....
Market Share – The percentage of the potential consumer
market obtained by an organization. ....
(1401
6
)
The Market for the VeriFone Products
.... has been able to come on strong in new markets both geographic and by industry and this fact has allowed the company to maintain its strong
market share as the ....
(1638
7
)
Early-Adopter vs. Late-Adopter
The first mover can "capture
market share much more easily without having to worry about rivals trying to capture the same customers" and will already be ....
(1246
5
)
Coupon Wars and Supermarkets
.... Generally, the introduction of bonus coupons is initiated by smaller competitors for the purpose of increasing their
market share. ....
(822
3
)
The commercial banking and financial sectors of Japan
.... the transition period that ends this year (2000), American and Canadian bank subsidiaries in Mexico are limited to an aggregate
market share of beginning at ....
(1825
7
)
MARKETING PLAN: UPSCALE HEALTH CLUB
.... The second objective of the health club firm is to gain a 30 percent
market share in the upscale segment of the health club
market in the Denver-Boulder ....
(1375
6
)
Marketing Plan for Health Club
.... The second objective of the health club firm is to gain a 30 percent
market share in the upscale segment of the health club
market in the Denver Boulder ....
(1388
6
)
VISA'S NO-COMPETITION POLICY
.... Visa has a 47 percent
share of the payment card
market, while its virtual partner, Master Card, has a 28 percent
market share, and all other competitors ....
(1474
6
)
American Auto Industry & Foreign Competition
.... the American Big 3 automobile manufacturers have made progress since the end of that recession, they have continued to see their
market share erode, although ....
(2308
9
)
G. Heileman Brewing Company
G. Heileman Brewing Company faces the problem of being among the top five brewers in the United States, but having a
market share which is well below the top ....
(1250
5
)
ACER IN CANADA: CASE ANALYSIS
.... Worldwide, Acer's
market share increased from 3.1 percent in 1995 to 3.2 percent in 1996. These
market shares placed Acer eighth world wide in the PC
market. ....
(1287
5
)
PEPSICO, INC.
.... The soft drink beverage industry is dominated by two giants the Coca Cola Company, with an industry
market share of 41.1 percent, and Pepsico, Inc., with an ....
(2401
10
)
Historical Profitability
.... in the five forces model is competitive rivalry and while it is certainly true that the cola wars involve competitors trying to take
market share from one ....
(1357
5
)
Hartmann Luggage Co. Price Promotion Policy
.... the consultant's report, and an evalua tion of the efficacy of the use of sales (price) promotions by Hartmann as a means of improving
market share and profits ....
(1356
5
)
Analysis of Advertisements
.... Pepsi's taste-test challenges. (the effects of which were beginning to be reflected in national
market share). When New Coke was ....
(2376
10
)
GENERAL MOTORS AND THE DOLLAR
The case is analyzed in the contexts of (1) General Motors' declining
market share, (2) problems associated with the rising value of the American dollar in ....
(2408
10
)
Competitive Position of European International Companies
.... semiconductor industries. European
market share in these industries ranks well below that of both Japan and the United States. A major ....
(2605
10
)
Burger Wars
The 1980s were dominated by the "cola wars." While Coca-Cola and Pepsi duked it out for
market share in the 1980s, with many casualties on both sides of the ....
(1850
7
)
Case Analysis of Gerber Products Company
.... Financial data for Gerber Products Company, and
market share data for the baby food industry are available through calendar year 1987. ....
(2498
10
)
Legend China WTO
Legend Holdings, Ltd. is the top PC maker in China, with a
market share that tripled from 12% to 30% in just three years (Hung PG44). ....
(1301
5
)
