Marketing Strategy of Nigerian Hoechst .... Marketing Daga as a proprietary drug provided access to a much larger market in Nigeria than would have been the case had Daga been marketed as an ethical drug .... (476 2 )
NIGERIAN HOECHST LIMITED .... As the formulation of Product H varies to some extent from that of Daga, however, an effective marketing strategy and marketing mix for Product H could .... (1652 7 )
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