Gap/Banana Republic Stores 
.... consumers are moving from passive status to involved participants, often dictating what the end product will look like (Mummert,
Orr, &
Yorgey, 1996, pp. ....
(1994
8
)
Marketing in Japan & the US
.... Japanese consumers are moving from passive status to involved participants, often dictating what the end product will look like (Mummert,
Orr, and
Yorgey 14-19 ....
(1797
7
)
Micro-Breweries
.... People want a specific brand à" (Mummert,
Orr, &
Yorgey, 1996, p. 14). .... Mummert, H.,
Orr, A., &
Yorgey, LA (1996, January). The experts predict à. ....
(4641
19
)
Microbrewery Operations
.... Erlbaum Associates. Mummert, H.,
Orr, A., &
Yorgey, LA (1996, January). The experts predict a. Target Marketing, 19(1), 14--19. New ....
(2556
10
)
