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Pepsico Branca

  Coca Cola Classic Advertising Campaign This research provides an ...
.... the fact is that Coca Cola emerged from the fray in a stronger market position, in both absolute terms, and, significantly, in relation to Pepsico (Branca, 1991 ....
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Soft Drink Industry EXECUTIVE SUMMARY In the first half of the
.... Branca, MJ "PepsiCo, Inc." Value Line Investment Survey, 25 May 1990c, 1538. Dietz, L. Soda Pop. New York: Simon and Schuster, 1973. ....
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Federal Restrictions of Soft Drink Beverages
.... ed. (San Francisco: Harper & Row, 1982), 19,66. 3M. J. Branca, "Beverage," Value Line Investment Survey, 19 March 1991, 1528 1529. and Pepsico. ....
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