Gillette Company Gillette Company is the leading Amer
.... This indicates that the company has learned how to gain the maximum benefit from its revenues (
Royce,
April 15, 1994, p. 823). ....
Royce, MM (
April 15, 1994). ....
(2473

10

)
THE COSMETICS INDUSTRY The cosmet
.... Everybody's business (3rd ed.). San Francisco: Harper & Row.
Royce, MM (1991,
April 19). Toiletries/cosmetics. Value Line Investment Survey, 815. ....
(1534

6

)
The Cosmetics Industry
.... Everybody's business. (3rd ed.). San Francisco: Harper 7 Row, Publishers.
Royce, MM (1991, 19
April). Toiletries/cosmetics. Value Line Investment Survey, 815. ....
(2114

8

)
Marketing Strategy for Madonna Brand Perfume
.... (1990, 17 December). Madonna draws a line. Time, 74 75.
Royce, MM (1991, 19
April). Toiletries/cosmetics. Value Line Investment Survey, 815. Standard & Poor's. ....
(2459

10

)
MARKETING "MADONNA" BRAND PERFUME IN BRAZIL
.... (1994, August). World Oil 215, 41-51.
Royce, MM (1994, 14
April). Toiletries/cosmetics. Value Line Investment Survey, 815. Schmitz, H. (1995, January). ....
(3625

15

)
BOTANICAL COSMETICS
.... 1992): 54-61.
Royce, MM "Toiletries/Cosmetics." Value Line Investment Survey, 21
April 1993, 815. Schuinor, Julia. "Cosmetics With ....
(1931

8

)
Luxury Auto Market
.... 24 percent was composed of brands such as Porsche and Jaguar, along with Rolls-
Royce and others .... "The Battle for Super Luxury." The European (6
April 1998): 23. ....
(830

3

)
GENERAL ELECTRIC AIRCRAFT ENGINES
.... in the United States and Rolls
Royce in the .... p. 60] ==== Dorheim, Michael A. (1993, 19
April). ....
(1569

6

)
GENERAL ELECTRIC AIRCRAFT ENGINES
.... in the United States and Rolls-
Royce in the .... p. 60] ==== Dorheim, Michael A. (1993, 19
April). ....
(1630

7

)
US Auto Industry
.... with Ford and GM and Volkswagen has been negotiating a deal with Rolls-
Royce. ....
April 1, 1998: 1-2. Hafner, K. and Tanaka, J. "Online: Advertisers Are Throwing ....
(2429

10

)
Avon Products Corporation Avon Products Corporation was incorp
.... (Ding-dong: Updating Avon Means Respecting History.( Wall Street Journal (
April 4, 1994): A1, A8. ....
Royce, Marilyn, John Franzreb IV and David Reimer. ....
(3395

14

)
Lincoln Electric Company
.... Defying the Law of Gravity," Business Week,
April 8, 1996, pp. 124-126). Faced with a declining market share for the new Boeing 777, Rolls-
Royce cut the price ....
(1855

7

)
BMW and DaimlerChrysler
.... and convertible; and 7 Series sedan; M3 coupe and convertible; X3 and X5 sport utilities; and Z4 roadster), Rolls-
Royce Motor Cars .... (2004,
April 5). Automotive ....
(1891

8

)
BMW Series 5 Autos In Great Britain
.... Rolls-
Royce and BMW are doing better than for several years. .... pre-tax profits of ,1.2 m, on turnover of ,49.5 m in the twelve months ended 30
April 1996" (Wood ....
(2253

9

)
Boeing, and Airbus Industrie Design
.... Aviation Week & Space Technology, 132, 26. Main, J. (1992,
April 20). .... Rolls-
Royce completes design work on Trent 700 engine for A330, MD-12. ....
(8937

36

)
CASE ANALYSIS: MEM COMPANY, INC. Introduction
.... Cambridge, Massachusetts: HBS Case Studies, 1981.
Royce, MM "Toiletries/Cosmetics." Value Line Investment Survey, 15
April 1994, 817. Standard & Poor's. ....
(2720

11

)
The sports utility vehicle (SUV)
.... and fewer would pay the same price for a Hyundai that is charged for a Rolls
Royce. .... Mitsubishi's Micro SUV Pajero-Mini." Automotive Engineering (
April 1995): 46 ....
(2643

11

)
Gillette Company's Operations
.... sales growth from US$3.8 billion in 1989 to an estimated US$5.7 billion for 1993 a 50 percent growth over the past five years (
Royce, 1993, p .... (1993, 10
April). ....
(3162

13

)
Ford Escort & Mercury Tracer
.... In the luxury car category, Mercedes Benz competes with the Continental, the Rolls
Royce, Jaguar, BMW .... "Ratings: Small Cars." Consumer Reports (
April 1993), 222 ....
(1663

7

)
GILLETTE COMPANY in a GLOBAL ECONOMY
.... sales growth from US$3.8 billion in 1989 to an estimated US$5.7 billion for 1993 a 50 percent growth over the past five years (
Royce, 1993, p .... (1993, 10
April). ....
(3370

13

)
Trade Development Act of 1999
.... On
April 24, 1997, a handful of members from the Congressional African .... House Subcommittee on Africa Chairman Ed
Royce (R-California) commented: "The passage ....
(2370

9

)
Analysis of Federal Express
.... Losses Force Federal to Opt Out of Intra-European Market." Distribution 91 (
April 1992), 24 ....
Royce, Marilyn M. "Federal Express." Value Line (March 26, 1993), 259 ....
(2350

9

)