Customer Experience ampamp Business Organizational Behavior ... new competitive environment necessitates the development of a more customerfocused and interactive intelligencegeneration capability Slater ampamp Narver, 2000. ... (2908 Words -- Approx. 12 Pages)
Modern Concept of Marketing ... 8. John C. Narver ampamp Stanley F. Slater, ampquotThe effect of a market orientation on business profitabilityampquot, Journal of marketing, Vol. 51 No. 4 October 1990. ... (6674 Words -- Approx. 27 Pages)