High Tech Managers & Brands .... brand. Such a concept is effective when there were few brands and each brand was distinctive (Speh & Novack, 1995, 31). However, as .... (1098 4 )
MCDONALD'S COMPETITIVE POSITION .... a process of managing categories as strategic business units rather than as disparate collections of individual products and brands (Speh & Novack, 1995, 25). .... (8730 35 )
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