Marketing Communications Audit of Dell Inc. 
.... The direct marketing to consumer
strategy at
Dell Inc. .... Within this context and within the context of the company's marketing
strategy,
Dell Inc. ....
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Marketing Research and Marketing Strategy
.... in Economist (2001) notes that
Dell is unique among PC manufacturers to the extent that no other company has copied
Dell's marketing
strategy successfully. ....
(2714
11
)
Jordan
.... price of its PCs to maximize profits. 4. Recommended Pricing
Strategy:
Dell has two options. It can price its products uniformly in ....
(2246
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)
Dell Computer
.... computers. Also known as the direct-to-customer business model,
Dell's strategy for success is customer dedication. This remains ....
(3856
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Case Study: Dell Computers
.... For
Dell to maintain this cost leadership
strategy requires a company to continuously search for cost reductions in all aspects of its business. ....
(1155
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CASE ANALYSIS of FORD MOTOR COMPANY
.... becomes feasible.
Dell Computer initiated its virtual integration
strategy with the beginning of the company. Therefore,
Dell Computer ....
(1429
6
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Marketing Tools
.... in Economist (2001) notes that
Dell is unique among PC manufacturers to the extent that no other company has copied
Dell's marketing
strategy successfully. ....
(2214
9
)
Elements Used to Market Goods & Services
.... in Economist (2001) notes that
Dell is unique among PC manufacturers to the extent that no other company has copied
Dell's marketing
strategy successfully. ....
(2212
9
)
Three Reflections on Marketing
....
Dell's pricing
strategy is based on the assumption that the majority of its customers do not need cutting edge technology.
Dell ....
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Elements of Market Research
.... in Economist (2001) notes that
Dell is unique among PC manufacturers to the extent that no other company has copied
Dell's marketing
strategy successfully. ....
(2709
11
)
Electronic Village.com
.... part of a double-dip recession Loss of market share to
Dell Computer and .... to business and home computer users through a direct marketing
strategy that focuses ....
(1994
8
)
Business Proposal for Electronic Village.com
.... part of a double-dip recession Loss of market share to
Dell Computer and .... to business and home computer users through a direct marketing
strategy that focuses ....
(1994
8
)
It Outsourcing: Article Analysis
.... Direct selling, being
Dell's customary business
strategy, is untried in China and there are many indications that governmental regulation, custom, and other ....
(3065
12
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Strategies of Johnson & Johnson & IBM
.... has noted that these are concerns directly impacting upon IBM and its competitors such as Sun, Hewlett Packard, and
Dell. The generic
strategy identified by ....
(3093
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Electronic Commerce and Business Strategy
.... Norman, 2000, p. 2). The New Economy and Business
Strategy It is .... Among manufacturers, companies such as
Dell Computer, Oracle, Gateway, Cisco Systems, and ....
(2898
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Three Internet Exercises
.... While trade secrets and small details of
strategy are not included in the documents .... The example of a poorly designed ecommerce Web site is
Dell Computers (http ....
(2313
9
)
Common Characteristics of successful entrepreneurs s
.... For example, when the Internet emerged as a significant tool for communication,
Dell modified its marketing
strategy of direct sales to include the Internet. ....
(1866
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Trends in the computer, Nutraceuticals, and Food Industries
.... An analysis of
Dell's strategic adaptability-its "cushion of actual or potential resources .... in policy, as well as to initiate changes in
strategy with respect to ....
(1527
6
)
INTEL CORPORATION & COLGATE-PALMOLIVE
.... This gives Intel's customers like Gateway and
Dell a major edge in the PC market .... This
strategy was a failure as most of the acquisitions did not fit within ....
(2186
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Effect of International Operations on Marketing
.... decision affects the customer service product that companies such as
Dell provide in .... A company must carefully consider its pricing
strategy when it sells the ....
(2032
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Customer Service and Financial Return
.... Michael
Dell, for example, built his multibillion-dollar enterprise by promoting superior .... line, but it is not a sustainable long-term
strategy.) In general ....
(1172
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Analysis of Apple Computer
.... Wintel manufacturers -- Compaq Computer (number one in the world),
Dell Computer, and .... the operating system or "shifting from a high-end technical
strategy to a ....
(2149
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)
Hewlett-Packard Company: Corporate Audit The Comp
.... integrated product
strategy to encompass the entire client/server model. The company has been under pressure from PC mail order firms such as
Dell Computer Corp ....
(1686
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Apple Computer Corporation and Microsoft
.... Many have complained about
Dell Computers' price advantage over other manufacturers on .... around the world which is part of the company's
strategy to remain the ....
(1357
5
)
Microcomputer Industry & Trends
.... Porter, Michael. Competitive
Strategy. NY: Free P., 1980. .... "
Dell Computer." Value Line Investment Survey (Apr 24, 1998): 1091. Stross, Randall. ....
(5120
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IBM Market Analysis
.... number-two product, and the implementation of an aggressive
strategy Market Shares By .... Compaq 12.7% Packard-Bell 12.0% IBM 11.0% Digital 7.5%
Dell 5.5% Hewlett ....
(1700
7
)
Market Orientation & Profitability
.... a marketing orientation, ranging from King Gillette (razors) to Michael
Dell (computers .... would be to determine philosophically what the company
strategy should be ....
(1662
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Public sector management reform
.... Anecdotally, the successes of
Dell Computer, American Express Travel-Related Services, 3M .... not work, management responds by developing a new
strategy, where by ....
(3712
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The Computer Industry
.... Compaq's rivals
Dell, AST Research, and Apple have seen profits fall by .... personal computer industry are attempting to benchmark Compaq's corporate
strategy by re ....
(5321
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)
Slaughterhouse Five
Every novelist creates a sense of time and place as part of his or her narrative
strategy, and probably the most common such
strategy is to .... New York:
Dell, 1968 ....
(1104
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)
