Pfizer's Marketing Strategy 
....
Pfizer's core products include: Aricept (Alzheimer's disease), Celebrex (pain .... dysfuntion), Xalatan (glaucoma), Zithromax (infection),
Zoloft (depression), and ....
(736
3
)
The FDA Needs to Step Up!
.... public; they're about marketing a product." When the ad featuring Bracco ends, a Web site appears that leads to a Home Page with both
Zoloft and
Pfizer branding ....
(959
4
)
Pfizer's Use of Pharmaceutical Sales Reps
....
Pfizer's core products include: Aricept (Alzheimer's disease), Celebrex (pain .... dysfuntion), Xalatan (glaucoma), Zithromax (infection),
Zoloft (depression), and ....
(736
3
)
Major Depression
.... 9). Despite the unbranded nature of such advertisements, the promotion steers viewers to a Web site (depressionhelp.com) where
Pfizer and
Zoloft branding are ....
(2915
12
)
ADHD and Ritalin
.... Thus, in its effort to promote its products,
Pfizer downplayed the significance of
Zoloft's side effects and the implications at the expense of patient safety. ....
(2966
12
)
Bipolar Disorder
.... for making false, unsupported claims and playing down the adverse effects of its SSRI antidepressant
Zoloft. They said
Pfizer was promoting the product for ....
(9472
38
)
