Labor Relations in China 
.... As
Brand (
1997) reports "Such standards as minimum wages, maximum hours, and occupational safety and health, cannot be enjoyed by the vast majority of the ....
(1022
4
)
Chinese Concept of Labor Management & Relations
.... As
Brand (
1997) reports "Such standards as minimum wages, maximum hours, and occupational safety and health, cannot be enjoyed by the vast majority of the ....
(1021
4
)
Brand Loyalty
.... TV, listen to more radio, and consumer more print media than whites" (Marketers,
1997, p. 1). In conclusion, companies wishing to promote
brand loyalty among ....
(1157
5
)
AN EVALUATION OF THE BRANDS OF HOTELS IN JAPAN
.... use of the
Brand Personality Scale that provides marketers with a way to measure the direct effect of a particular factor on the personality of a
brand (
1997). ....
(7749
31
)
Head & Shoulders Shampoo
.... to have innovative features (71 percent).
Brand leadership signifies emotional as well as rational benefits (Walker,
1997, 35). ....
(2426
10
)
Economic Growth of NIKE
.... Worldwide Reebok
brand sales grew 8.3% in
1997.
1997 sales of the Reebok
brand outside the US including both footwear and apparel ....
(2020
8
)
NIKE AND INTERNATIONAL GROWTH
.... Worldwide Reebok
brand sales grew 8.3% in
1997.
1997 sales of the Reebok
brand outside the US including both footwear and apparel ....
(2024
8
)
SMART CARDS: THE TECHNOLOGY
....
Brand equity is defined as the "added value a given
brand provides a product beyond the functional benefits provided" (Masters,
1997, p. 7). A study conducted ....
(3258
13
)
Compares Anheuser Busch & Heineken Breweries
.... Anheuser Busch began using the Budweiser
brand name in 1876, some 19 years before the Budvar brewery was established (Lovitt,
1997, 28). ....
(1637
7
)
Colgate Palmolive Ultra Brite Toothpaste
.... This kind of information is important in gauging regional sales and
brand sales within regions (Offshore markets offer hope...,
1997). ....
(2932
12
)
Polo/Ralph Lauren Company Biography Polo/Ralph Lauren Company
.... not diminishing the value of their
brand. Revenues at Ralph Lauren have gone from $846.6 million in fiscal 1995 to $1.18 billion in fiscal
1997, and earnings ....
(1066
4
)
Levi-Strauss Dockers Brand
.... In relatively short order, Dockers became a billion dollar
brand, achieving this sales .... Foote, Cone & Belding, after reviewing their account in
1997, hiring TWBA ....
(1220
5
)
Luxury Auto Market
.... However, if the company does not have such
brand awareness, it should refrain from competing in this highly competitive .... Snob Appeal." Forbes (7 July
1997): 80. ....
(830
3
)
INDUSTRY ARTICLES
.... (Nov. 15, 2001). Business Wire, 1. Not fit for a dog. (Mar./Apr.
1997). Spectrum, 53, 9-10. P&G, (Case Study). (May 21, 2002).
Brand Strategy, 20. ....
(1809
7
)
Starbuck's and Frappuccino
.... The company's objective is to establish Starbucks as the most recognized and respected
brand of coffee in the world (Starbucks the java juggernaut,
1997). ....
(3288
13
)
TIME MAG. Inc.
.... initiatives-the Pathfinder Network; syndication; niche product marketing; magazine
brand development; and trans-actional business," (Hodges,
1997: 2). This is ....
(1165
5
)
Black & Decker Corp SWOT
.... Black & Decker was named as the top-performing hardware
brand by 6 out of every 10 US retailers included in a
1997 survey conducted by Discount Store News. ....
(2361
9
)
BMW Series 5 Autos In Great Britain
.... BMW is so aware of the importance of
brand identity, and awareness, it would be beneficial to compare the findings of
brand awareness and .... BMW GB PLC, (
1997). ....
(2253
9
)
Article on Selling to Kids
.... marketing agency that developed and executed the
1997 summertime promotion. The payoff for Chex is that "consumers are immersed in the
brand's equity simply by ....
(1176
5
)
Snapple Marketing Success Story
.... Snapple was sold to a Boston investment firm, Thomas Lee, in 1992 (Berkowitz,
1997, A44). Lee made Snapple a national
brand and took the company public in ....
(3685
15
)
General Motors Saturn in Japan
.... 100 and were described as "very promising" for the company's future outlook (Adler,
1997). .... is that it helps explain what can be interpreted as
brand loyalty by ....
(1311
5
)
ACER IN CANADA: CASE ANALYSIS
.... of absolute revenue generation, desktop PC growth from 1995 to
1997 in the .... Acer's basis strategy was defined as "Global
Brand Local Touch." This strategy, thus ....
(1287
5
)
Bud versus Miller
.... D A. (1998, June 22), Managing the
brand in a corporate advertising environment: a decision-making framework for
brand managers. .... Lovitt, J. (
1997, July 31). ....
(1145
5
)
Marketing Strategies of Miller Brewing & Anheuser-Busch
.... D A. (1998, June 22), Managing the
brand in a corporate advertising environment: a decision-making framework for
brand managers. .... Lovitt, J. (
1997, July 31). ....
(1141
5
)
KRISPY KREME DOUGHNUTS, INC.
.... strategy of Krispy Kreme at a general level focuses on building
brand value .... approximately) same store annual sales growth Over the period from
1997 through ....
(1064
4
)
Morgan Stanley Dean Witter
.... for fiscal years 1998 and
1997; income statement data is provided for 1996,
1997 and 1998. .... The primary
brand name in this category is Morgan Stanley Dean Witter ....
(1220
5
)
Morgan Stanley Case
.... for fiscal years 1998 and
1997; income statement data is provided for 1996,
1997 and 1998. .... The primary
brand name in this category is Morgan Stanley Dean Witter ....
(1265
5
)
Effects of Cultural Variations on Customer Acquisitions
.... If the preferred
brand is not available at the time of purchase, however, the consumer will select an alternative
brand (Masters,
1997). ....
(9372
37
)
Managing Transnational Brands
.... If the preferred
brand is not available at the time of purchase, however, the consumer will select an alternative
brand (Masters,
1997). ....
(9139
37
)
Cracker Jack
.... The classic
brand, which had annual sales of $40 million and was owned by Borden .... had been losing money for five straight years when Pepsi picked it up in
1997. ....
(1763
7
)
