Communicating Brand Values Author Stephen King argues in this ... 
.... King discusses what he calls the
brand idea, a good
idea that infuses the
brand, defines it, and serves as an original metaphor for the personality of the
brand ....
(1807
7
)
Brand Marketing
.... led to the
idea of product image that is, the association of a particularly appealing image with a specific product. In turn, this led to
brand image certain ....
(873
3
)
Brand Image and Brawny Paper Towels
.... particular. The
brand concept itself is a relatively new marketing
idea that gained popularity during the twentieth century. Brands ....
(771
3
)
Generic Drugs and Big Pharma
.... Simply put, the public needs convincing. The review of literature presented here supports the
idea that generic drugs are to be preferred to
brand names. ....
(616
2
)
Branding - Naomi Klein
.... that many of the events or towns that benefit from
brand expenditures could .... As she writes, "The
idea of a fully privatized, branded town or neighborhood is not ....
(523
2
)
High Tech Managers & Brands
.... do not suggest that the old theories of
brand management and
brand positioning be .... companies, the promise of value can center around the related
idea that they ....
(1098
4
)
Repositioning of Ford Motor Co.
.... Simultaneously, the Lincoln LS Sedan as a luxury sport car, is also being used to redefine the Lincoln
brand. The
idea is to create products which address the ....
(3191
13
)
Middle-Class Americans
.... Having just discovered this wonderful vision of culture, he writes at times as if it were a
brand-new
idea, a revelation that no one else has ever had. ....
(1825
7
)
American Auto Companies' Future
.... Oldsmobile" to promote its then-fading Olds
brand. Not surprisingly, the advertising campaign failed-it reinforced rather than replaced the
idea that Olds were ....
(2416
10
)
Tolerance
.... But if an
idea is unpopular, the only thing that may protect it from the .... Like a marketer trying to create a "global"
brand, Nussbaum and Gates and company are ....
(1466
6
)
Ben & Jerry's in Japan: SWOT Analysis
.... If the
brand can be reestablished domestically and profitability restored then a strong .... The
idea is to build on strength rather than to simply correct ....
(999
4
)
Fisher-Price's Promotion Strategy
.... shelves are not powered with electricity, this seemed like an unlikely
idea, but Fisher .... in their tracks and compel them to interact with your
brand" ("About Us ....
(553
2
)
McDonald's European Position
.... brands in Europe--McDonald's is a destination as well as a
brand and is .... On a technological level, McDonald's is testing the
idea of using debit and credit ....
(726
3
)
Cracker Jack
.... the weaknesses and the opportunities for growth of the new Cracker Jack
brand far exceed .... many Americans have for a car and actually include the
idea of renting ....
(1763
7
)
Employer Costs and Employee Benefits
.... The
idea that eliminating benefits for time not worked reduces employer costs has .... and perky advertising, Snapple became a nationally recognized
brand and was ....
(1453
6
)
POST CRISPY CRITTERS CEREAL This case
.... first product nutritionally wholesome, ready to eat cereal from among
brand names the .... is required so that the marketer may develop a general
idea of what kind ....
(1733
7
)
MicahGroupProjectDell
.... to with Dell's actual product, but nonetheless, the
brand name would be tainted and a potential customer driven away from the product. The
idea of direct sales ....
(1118
4
)
Marketing Levi Strauss Jeans in Eastern Europe
.... represent a new
idea (especially so in Eastern Europe, an
idea which requires .... Levi Strauss creates different
brand images for the company's jeans products for ....
(3329
13
)
History of Advertising
.... Nonproduct advertising is also used by some companies, which includes
idea and service ....
Brand recognition is also a critical part of the advertising strategy. ....
(1445
6
)
Levi Srauss & Co. Case
.... campaign, thus, is persuasion persuade the target markets that the Levi
brand name is .... which indivi duals progress in the acceptance or rejection of a new
idea. ....
(2728
11
)
Internet Credit Card
.... concept or practice, having established a business track record and a
brand identity seeks .... In terms of this business
idea, the term "access to credit" takes on ....
(3778
15
)
Eastman Kodak
.... to be open to the
idea of Kodak as a digital innovator because they are more likely to have a more recent loyalty or familiarity with the Kodak
brand than are ....
(768
3
)
MAK Brake Lining Company Crisis
.... The problem with this
idea was that MAK had only a 10 percent market share. .... could be generated to offset the loss of export revenues under the Ferodo
brand. ....
(367
1
)
ANALYSIS OF NAUTICA AD
.... women may well be attracted to the romance of sailing or to the
idea of the .... of Nautica products, or at least those consumers who are familiar with the
brand. ....
(986
4
)
POST CRISPY CRITTERS CEREAL
.... The number one ready to eat cereal
brand is Kellogg's Corn Flakes .... positioning is required, so that the marketing organization may develop a general
idea of what ....
(2594
10
)
Organizational Structure at Starbucks
.... publicity or result in litigation, can significantly reduce
brand value. .... of its business partners, and its customers reinforcing the
idea that organizational ....
(1045
4
)
NEGATIVE ASPECTS OF WORKPLACE MEDIATION
But, it is this
idea of "reasonableness" that often produces negative effects .... that could appear to an unhappy party, in retrospect, as partiality" (
Brand 2002 31 ....
(786
3
)
Sovereignty and Islam
.... its conception of the Good, liberals must necessarily balk at the
idea of tolerating .... the balance, for these are forced to choose between a
brand of sovereignty ....
(1536
6
)
Shari'a in Islam
.... its conception of the Good, liberals must necessarily balk at the
idea of tolerating .... the balance, for these are forced to choose between a
brand of sovereignty ....
(1536
6
)
New Product Development
.... they felt, were still relying too much on pointless extensions of
brand names that .... too many companies were just paying lip service to the
idea of corporate ....
(2244
9
)
