Brand Loyalty 
The time has come when
building brand loyalty among consumers of color is no longer just an enlightened humanist perspective but also one that successful ....
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5
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KRISPY KREME DOUGHNUTS, INC.
CASE 14: KRISPY KREME DOUGHNUTS, INC. The current strategy of Krispy Kreme at a general level focuses on
building brand value. The ....
(1064
4
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Article on Selling to Kids
Title: Selling kids. (
building brand loyalty among children) Citation: Food & Beverage Marketing, June 1998 v17 n6 p16(2 ....
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Communicating Brand Values Author Stephen King argues in this ...
....
Building the company
brand begins with the use of the staff as
brand-builders, and King discusses specifically the role of the personnel director; expressing ....
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Purposes of Advertising & the Global Market
.... At the same time, the manufacturers have not been as successful at
building brand loyalty by successfully differentiating one
brand from the next. ....
(1405
6
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Robert Mondavi Corporation
....
Building brand awareness for wines in the lower market segments has traditionally been done by Mondavi through traditional advertising campaigns and retail ....
(1480
6
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Robert Mondavi Corporation
....
Building brand awareness for wines in the lower market segments has traditionally been done by Mondavi through traditional advertising campaigns and retail ....
(1480
6
)
Amazon.com versus Barnesandnoble.com
.... into affiliate sales contracts with more than 25,000 Web sites and launched an $11.8 million advertising campaign devoted to
building brand awareness of its ....
(2101
8
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Global Branding
.... However, warn the authors,
building a global
brand is difficult, and the most important procedure for a company to follow is to take a "more nuanced approach ....
(960
4
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Marketing Practices
.... the blimps (which can also display electric signs at night) has rendered them among the most effective marketing tools in terms of
building brand identification ....
(2450
10
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Analysis of Pulte Homes
.... In addition, the company has renewed its commitment to product quality and supply chain management with the goal of
building brand image and awareness that ....
(2370
9
)
Multispecialty Medical Group
.... PR and Marketing News which warns "This boost in marketing and advertising signals the need to make sure these efforts are truly
building brand equity, which ....
(589
2
)
Lonely Planet Publications
.... Values for this company have been traditionally based upon the following core elements:
Building "
brand recognition" requires value, integrity and consistency. ....
(2583
10
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Global Marketing of Wine
.... The purpose of this elements of the firm's strategy is to preclude a devaluation of the
brand name
Building and maintaining
brand equity is an objective of the ....
(1431
6
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Global Brands A Chimera?
.... Taylor (2000) argue that global brands are a possibility, encouraging companies to "leverage the entire organization when
building a global
brand" (2). However ....
(1246
5
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Evvectiveness of Microsoft Office
.... Microsoft (and others) recognized the importance of
building brand loyalty by standardizing procedures across various programs and enhancing data sharing among ....
(2904
12
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Microsoft Office
.... Microsoft (and others) recognized the importance of
building brand loyalty by standardizing procedures across various programs and enhancing data sharing among ....
(3030
12
)
Tamasi Coffee, Inc.
.... Other costs associated with
building brand identity in the business-to-business coffee bean market in Canada, such as sales-rep travel and attendance at trade ....
(3788
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AN EVALUATION OF THE BRANDS OF HOTELS IN JAPAN
.... Some research suggests that
building brand image can be an important differentiating factor that outweighs the actual service or product benefits. ....
(7749
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American Toy Company
.... From a company standpoint, the image of being innovative and introducing new technology offers the potential of
building brand loyalty, and consumers are ....
(1035
4
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Effects of Cultural Variations on Customer Acquisition Costs
.... The core elements of a
brand within the context of
building brand equity are as follows: 1. A distinctive name that "immediately conjures up a mental picture ....
(9257
37
)
Coffee Now!
.... the company does not need to absorb the costs associated with introducing a new product to the market, but instead must focus on
building brand awareness for ....
(1581
6
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Effects of Cultural Variations on Customer Acquisitions
.... The core elements of a
brand within the context of
building brand equity include
brand name, the
brand logotype, the
brand's graphic design, and the design of ....
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37
)
Managing Transnational Brands
.... The core elements of a
brand within the context of
building brand equity include
brand name, the
brand logotype, the
brand's graphic design, and the design of ....
(9139
37
)
Acquisition of Beringer by the Foster's Group
.... Klenz defines his challenge in developing Beringer into a global business as a balancing act between
building a
brand that is common to all markets and ....
(539
2
)
Foster's Group Performance
.... Klenz defines his challenge in developing Beringer into a global business as a balancing act between
building a
brand that is common to all markets and ....
(539
2
)
PLANET HOLLYWOOD V. HARD ROCK CAFÉ
.... Hard Rock CafT was successful at this by
building a
brand that focused on American music and food available in international locations such as Berlin and Paris ....
(3217
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Marketing Mix for NEWCO
.... Similar surveys can be posted on the company's Web site to determine whether the company is
building brand awareness at the rate that it considers appropriate ....
(4028
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Global Marketing
.... founder, Chairman, and Chief Global Strategist Howard Schultz say critics of the company's marketing plan "lack patience…we're
building a
brand, not a fad ....
(1785
7
)
Ben & Jerry's in Japan: SWOT Analysis
.... leadership. The alternative of
building on this
brand image in international introductions was never seriously approached. Threats ....
(999
4
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