Reflecting on Health Care Marketing 
The current health
care marketing scene is characterized by commercial television and print advertising that markets health
care products and services to ....
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Competitive Factors in Health Care Marketing
Marketing strategies in the context of health
care relate to the types of services that can and will be provided to patients by the health
care provider. ....
(504
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Marketing Principles
.... Ireland, Richard C. (
Marketing: A New Opportunity for Hospital Management.( In Cooper, Philip D., ed. Health
Care Marketing: Issues and Trends. ....
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Marketing for Long-Term Care
.... by cost containment. That leads to a second recommendation for
marketing care facilities: differentiation. Hyatt cites the Mayo ....
(1929
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Marketing Medical Services
.... Therefore, the issue is not whether competitiveness and
marketing are important in the health
care industry; it is what type of
marketing healthcare service ....
(405
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MARKETING NURSING
This research examines the concept of
marketing nursing services to health
care consumers. Such
marketing occurs in the contemporary ....
(2051
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Health Care Business Models
.... afloat just as other businesses do, but there is a danger in introducing traditional business concepts of
marketing and economics into health
care that the ....
(274
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MARKETING HEALTH INSURANCE
.... health
care coverage actually pay on average only around half of the cost of
care. The Wall Street Journal article reports that (1) the
marketing practices of ....
(407
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Product, Service, and Social Marketing: Differences
.... them. An example in the health
care industry would be the
marketing of a prescription medication such as a weight loss pill. Many ....
(349
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Nursing Case Management in An Acute Care Setting
.... perspective. Journal of Health
Care Marketing, 10(1), 6-16. Bruton, GD, Oviatt, BM, & Kallas-Bruton, L. (1995 Summer). Strategic ....
(9595
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Marketing at Nordstrom's: Issues Confronting the High-End Store
It will identify the relationship of various
marketing forces with the store chain .... political climate as regards the inflated cost of primary health
care in the ....
(2706
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Marketing a European Suntan Product
.... p. 46). The
marketing approach used by cosmetic companies often includes the science behind skin-
care products. "For example, the ....
(6986
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Financial Performance of Acute Care Hospitals
.... This examination is followed by a consideration of the application of strategic planning and
marketing principles by acute
care general hospitals. ....
(8254
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Changing Health Care Delivery Environment
.... Health
Care Finance. (1988, Spring).
Marketing health
care ser- vices. Topics in Health
Care Finance, 14, 1-83. Hofer, CW (1975). ....
(8797
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900 Numbers and Marketing
....
marketing programs. With respect to the use of 900-numbers, however,
marketing organizations must exercise special
care. Purveyors of ....
(3155
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Advertising and Hospital Referrals
.... Journal of Health
Care Marketing, 12(2), 2-7. Berman, M. (1988). A harder look at health
care costs. .... Journal of Health
Care Marketing, 12(3), 24-31. ....
(7224
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Assessing Nursing Service Quality in Brazil and US
.... Journal of Health
Care Marketing, 10(1), 6-16. Buterbaugh, L. (1992, June). .... Journal of Health
Care Marketing 12(1), 4-14. Mahlen, KA (1993, September). ....
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Pfizer's Marketing Strategy
.... it is also important that Pfizer work with managed
care organizations (MCOs .... These three
marketing components create the following
marketing chain: Additionally ....
(736
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The Internet as a Marketing Channel
.... reasons why such
care must be exercised. First, decisions related to channel structure have significant interrelationships with all other
marketing decisions. ....
(908
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)
Health Care Economics
.... successful in this type of
marketing effort, the non-profit health services organization is saddled with the responsibility for providing health
care to those ....
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Health Care Economics
.... successful in this type of
marketing effort, the non profit health services organization is saddled with the responsibility for providing health
care to those ....
(2386
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Positioning in Marketing
.... probably don't actually much
care whether their bananas are Dole or Chiquita. To the extent that this is true, one of the most important
marketing concerns for ....
(1519
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International Marketing Environment
.... International
Marketing Considerations It is important that a company undertake international
marketing with the same
care and consideration that it uses when ....
(752
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International Business and Marketing
The following is a study of international business and
marketing, focusing on what .... Long vacations or child
care leaves may be mandated, and layed off workers ....
(2536
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MARKETING IN ADVERSE ECONOMIC CLIMATES
MARKETING IN ADVERSE ECONOMIC CLIMATES
MARKETING IN ADVERSE ECONOMIC CLIMATES In .... The health
care division includes Crest toothpaste, Vicks products, and Pepto ....
(1862
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Marketing Performance in Service Industries
.... respect to goods, quality is also important in the
marketing of services. .... service industries is expected in financial services and health
care, with retailers ....
(1879
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Marketing Performance in Service Industries
.... respect to goods, quality is also important in the
marketing of services. .... service industries is expected in financial services and health
care, with retailers ....
(1877
8
)
Expectations Relative to Healthcare Delivery
.... Using a patient survey for
marketing a pro fessional health
care practice. Journal of Health
Care Marketing, 10(2), pp. 47-53. Starr, P. (1982). ....
(5068
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Business Plan for a Nurse Practitioner Business
.... The second year, as
marketing improves the customer and nurse base, that figure is expected to rise to 50,000 hours of NP
care. ....
(2182
9
)
Marketing Strategy for Madonna Brand Perfume
.... differentiation through advertising is essential in the successful
marketing of cosmetics. .... In the contemporary market, skin
care products are strongest, while ....
(2459
10
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