New Product Development of Colgate Company 
.... The issue facing
Colgate is whether new products with the
Colgate name on them will be successful in themselves and will or will not harm the company brand
name ....
(1878
8
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INTEL CORPORATION & COLGATE-PALMOLIVE
.... William
Colgate's only continuing influences are that
Colgate still makes soaps and his
name is still part of the corporate identity. ....
(2186
9
)
Lemonade-Flavored Toothpaste
.... could pull some consumers away from
name brands to generic and store brands, which could pose a problem for a company such a
Colgate-Palmolive launching a new ....
(2667
11
)
Introducing a New Toothpaste Product
.... could pull some consumers away from
name brands to generic and store brands, which could pose a problem for a company such a
Colgate-Palmolive launching a new ....
(2959
12
)
Saatchi & Saatchi plc
.... The Saatchi & Saatchi
name is one of the strongest and best known in ....
Colgate-Palmolive pulled its account because it was loath to confide marketing strategies ....
(2251
9
)
Surrealism Impact on Fashion Advertising Between the years 1930 to ...
.... the product was intended to help consumers remember the product's brand
name and to .... example of this can be seen in a 1934 advertisement for
Colgate toothpaste. ....
(4263
17
)
Entering the Chinese Consumer Market
....
Colgate is close to becoming a national brand, while home brands are still regional (Yatsko, 1996, 70). .... Marketing: What's in a
name. ....
(2742
11
)
Five Private US Firms
.... clientele, including ITT, Briggs and Stratton, Parker Pen, and
Colgate-Palmolive (Hoover's .... is rated the most valuable spirits
name in the world (Hoover's Guide ....
(1589
6
)
Procter & Gamble Marketing Strategy
.... Research picked the
name of the product--it determined that it should be .... in, with entries like Mentadent's Tooth Whitening System and
Colgate's Simply White ....
(1635
7
)
Wal-Mart's eBusiness Strategy
.... manufacturers that supply Wal-Mart including Procter & Gamble,
Colgate-Palmolive, and the .... data about the customers who make purchases: their
name, address, and ....
(2688
11
)
Proctor and Gamble - Case Analysis
.... for example, P&G must compete with the likes of Unilever, Avon,
Colgate, Playtex, and Estee .... It already has established itself as a trusted
name and image in a ....
(1745
7
)
Use of Euphemism
.... it comforting to have a word readily at hand to describe an activity that he or she must often
name. .... "On Politically Correct Speech." The
Colgate Maroon-News ....
(2669
11
)
Starbuck's and Frappuccino
.... There is even trouble over the
name. .... Best new products, achievements claim marketing's Edison awards; Martha Stewart,
Colgate's Rueben Mark, take top honors. ....
(3288
13
)
