Colgate Palmolive Ultra Brite Toothpaste 
.... The makers of
core brands have reacted to increasing competition by addressing niche sales, including Colgate's Ultra Brite with peroxide and baking soda. ....
(2932
12
)
Miller Brewing
.... to one executive; "A brewery closing could occur if Miller doesn't experience a sales volume increase of at least 2% among its
core brands" (Miller merger 6 ....
(2270
9
)
Molson Brewing Co
.... For wholesalers in the Northeast, where erosion of Miller's
core brands has been most severe, the Molson and Foster's imports hold unusual importance. ....
(2437
10
)
The value added seafood industry
.... Based on the prevailing industry and competitive conditions, the company needs to focus more of its resources on the Company's
core brands: Robert Mondavi ....
(4603
18
)
Global Brands A Chimera?
.... Global branding executive Basu Kunal (2001) argues that the successful development of global
brands is possible, but only when the following
core elements are ....
(1246
5
)
Levi-Strauss Dockers Brand
.... Dockers concept and accept a limited market share, spin off the brand entirely to refocus on its
core jeans business unit, modify existing sub-
brands and brand ....
(1220
5
)
Mergers & Acquisitions in the Global Drinks Industry
.... C-440). Beringer's managing director, Dan Leese, states that Beringer will be reinvesting in marketing its
core brands in 2005. ....
(4136
17
)
Private label brands
.... differences between the national
brands and the private labels which even price differentials cannot break. Pepsi and Coca-Cola both have a
core of loyal ....
(1746
7
)
UNILEVER'S ACQUISITIONS
.... the company has brought a comparable diversification focus to its
core product areas .... sectors, Unilever, has sought to develop the strongest
brands within these ....
(887
4
)
Managing Transnational Brands
.... The
core elements of a brand within the context of building brand equity include .... this trend, there also are the exceptions of highly successful
brands such as ....
(9139
37
)
Analysis of Tire industry
.... The new strategy has relied on divesting non-
core businesses and acquiring .... but the company lacks the name recognition that accompanies the other
brands. ....
(2579
10
)
Acquisition of Beringer by the Foster's Group
.... He is seeking to develop a series of
core global
brands at different price points, transform Beringer's organizational culture into a global-oriented one ....
(539
2
)
Foster's Group Performance
.... He is seeking to develop a series of
core global
brands at different price points, transform Beringer's organizational culture into a global-oriented one ....
(539
2
)
Planning a Halal Food Market
.... Market has formulated a strategic plan that incorporates 7 strategic
core principle points .... Placement: A minimum of two
brands per item will be offered in each ....
(1558
6
)
Competitive Position of European International Companies
.... Sales of Guiness whiskey
brands have increased 32 percent in North American markets since .... In 1986, Ashcroft lumped most of the group's non
core companies into ....
(2605
10
)
L'Oreal Field Sales Manager
.... The group's
core product area is its haircare line (including L'Oreal, Garnier and Dop .... who understand not only the nuances of the various
brands they represent ....
(2145
9
)
Nestle in Europe
.... EC) regulators forced Nestle to sell off some of Perrier's other water
brands. .... 1990s, Nestle returned to a commitment of maintaining its
core products and ....
(3490
14
)
New Product Development of Colgate Company
.... Mark has also been relentlessly paring the company back to its
core businesses in .... was more problematical: "Even though it owns such famous
brands as Colgate ....
(1878
8
)
Strategic Planning at Ford & Honda
.... to continue to run independently and focus on their
core strengths, there .... Jaguar, Volvo and Aston Martin remain European
brands and companies although they ....
(1067
4
)
Molson Coors Brewing Company
.... outside the
core US business and inside the capital-intensive expansion of the former Eastern block countries. Coors has looked for established
brands (and the ....
(3557
14
)
Digital Camera Market
.... who have trouble differentiating what to buy from a sea of unfamiliar
brands. .... of single-minded proposition," that focuses on conveying one "
core feeling" of ....
(3518
14
)
TQM AT AMERICAN EXPRESS
.... overall strategic objectives and for other reasons, neglected its
core business and .... 1980s, Amex was among the world's most respected service
brands, its green ....
(1773
7
)
International Business Plan for 7 Eleven
.... One of the most successful
brands in the United States, 7 Eleven, has .... 16 countries worldwide ("Annual Report" 1). 7 Eleven has identified
core competencies in ....
(2077
8
)
INTERNATIONAL BUSINESS PLAN FOR 7 ELEVEN IN GERMANY and Chile
.... One of the most successful
brands in the United States, 7 Eleven, has .... 16 countries worldwide ("Annual Report" 1). 7 Eleven has identified
core competencies in ....
(2077
8
)
Employer Costs and Employee Benefits
.... unit in order to maintain its distinction from its carbonated
brands (Dr. Pepper .... This strategy is a cost effective way of leverage
core Cadbury competencies ....
(1453
6
)
STRATEGIC AUDIT: WENDY'S INTERNATIONAL, INC.
.... future. The internal analysis of the company is concerned with the company's strengths, weaknesses, and
core competencies. ....
Brands. McDonald's ....
(2110
8
)
Nestle's International Marketing Strategy
.... EC) regulators forced Nestle to sell off some of Perrier's other water
brands. .... 1990s, Nestle returned to a commitment of maintaining its
core products and ....
(3470
14
)
Effects of Cultural Variations on Customer Acquisition Costs
.... typography, color, and other visual signals, "such as Coca-Cola's flowing, graphic wave device on its newer
brands" comprise the third
core element (Grossman ....
(9257
37
)
Black & Decker Corp SWOT
.... Black & Decker should focus on
core businesses .... them easy to see, it signaled safety, and it made the product distinct from other leading
brands of professional ....
(2361
9
)
The Hamburger & Fast Food Concept An Alternative Fast Food
.... to be hampered by recent international consumer resistance to American-identified
brands (Emling .... of items, can be designed with emphasis on the
core competency. ....
(1558
6
)
