Article on Selling to Kids 
.... The opportunity to
create brand loyalty is extraordinary." Earlier this year, Chef Boyardee, a product of International Home Foods, restaged its ABC's pasta ....
(1176
5
)
Global Marketing of Wine
.... Endorsements by celebrities and sponsorships of athletic events and charities also can
create brand associations unrelated to product attributes" (Park & ....
(1431
6
)
Communicating Brand Values Author Stephen King argues in this ...
.... shift in the way organizations define themselves will begin with the massing of information on consumers, consumer habits, and how to
create a
brand name that ....
(1807
7
)
Head & Shoulders Shampoo
.... The techniques used to
create brand awareness will be modified to fit the second objective of increasing foreign market share. A ....
(2426
10
)
Marketing Mix for NEWCO
.... Through a carefully orchestrated communication program, tied to the route introductions, the company can
create brand awareness that turns using outlying ....
(4028
16
)
Global Branding
.... the most important procedure for a company to follow is to take a "more nuanced approach" where the goal is to
create a product that is a strong
brand in its ....
(960
4
)
Marketing Proposal
.... Endorsements by celebrities and sponsorships of athletic events and charities also can
create brand associations unrelated to product attributes (Park & ....
(3408
14
)
Effects of Cultural Variations on Customer Acquisitions
.... Endorsements by celebrities and sponsorships of athletic events and charities also can
create brand associations unrelated to product attributes. ....
(9372
37
)
Managing Transnational Brands
.... Endorsements by celebrities and sponsorships of athletic events and charities also can
create brand associations unrelated to product attributes. ....
(9139
37
)
Effects of Cultural Variations on Customer Acquisition Costs
.... Endorsements by celebrities and sponsorships of athletic events and charities also can
create brand associations unrelated to product attributes. ....
(9257
37
)
Creating Brand Associations
....
brand name -- whether real or created expressly for a specific
brand -- should make it .... devices, and semantic devices are all used to
create these associations. ....
(422
2
)
Global Brands A Chimera?
.... a few if any consumer brands" (2). All of these considerations often sabotage a company's attempt to
create a global
brand that is consistent in all markets. ....
(1246
5
)
Marks and Spencer Case
.... Sears and
create other shopping concepts within the UK which appeal to different types of consumers. These might include discount stores that offer
brand name ....
(805
3
)
Customer Value at the Men's Warehouse
....
Brand name is a product characteristic used extensively by The Men's Warehouse firm to
create customer value in its stores. Rather ....
(2215
9
)
Susan Glaspell's "Trifles"
.... so, Mrs. Hale and Mrs. Peters
create their own
brand of justice for Minnie that helps level the uneven playing field between men and women in their society. ....
(1043
4
)
Advertising & Marketing
One of the basic problems of advertisers is that they must
create a product which will impress a
brand name on a potential buyer in such a way that it will be ....
(1515
6
)
Advertising & Economics
.... One of the purposes of advertising is to
create or support
brand loyalty by reinforcing and repeating the
brand name and the subjective messages related to it. ....
(3895
16
)
Levi-Strauss Dockers Brand
.... Over the long term, Dockers should work to
create a revolving array of fashion-forward pants, tops, and other items that will capture .... Strategic
Brand Management ....
(1220
5
)
Semiotics in Movie Posters: Fashion Matters
.... of a younger and more mature woman as fashion icons immersed in a world of glamour and excitement was a deliberate effort to
create a
brand image for the film. ....
(1747
7
)
PLANET HOLLYWOOD V. HARD ROCK CAFÉ
.... the success of Hard Rock, even to the point of having its key executive start the company, but Planet Hollywood was unable to
create a strong
brand that could ....
(3217
13
)
Antitrust Regulations
.... For example, a firm may attempt to make product changes to imitate or counter a competitor's products, and thus
create a fighting
brand (Petty, 1988). ....
(3845
15
)
ROLEX CELLINI WATCHES
.... In this way, Rolex has successfully integrated the 4Ps to
create a
brand, and a product, that presents a unified image to consumers. Cellini advertisement. ....
(968
4
)
Marketing Strategy for Madonna Brand Perfume
.... in the marketing of celebrity fragrances, such as "Madonna"
brand perfume. .... The ability to
create such perceptions, however, are significant to the market ....
(2459
10
)
Relation of Advertising to Marketing
.... Branding can even
create a dependency on a particular
brand, which further establishes the
brand ("The Qualitative Dimension of
Brand Equity"). ....
(1249
5
)
Repositioning of Ford Motor Co.
.... Simultaneously, the Lincoln LS Sedan as a luxury sport car, is also being used to redefine the Lincoln
brand. The idea is to
create products which address the ....
(3191
13
)
MARKETING "MADONNA" BRAND PERFUME IN BRAZIL
.... in the marketing of celebrity fragrances, such as "Madonna"
brand perfume. .... The ability to
create such perceptions, however, are significant to the market ....
(3625
15
)
Coca-Cola Advertising
.... As Ally (2008:1) explains, "By combining these images, Coke is cleverly trying to
create an emotional association of its
brand to the success and nationalism ....
(769
3
)
MAK Brake Lining Company Analysis
.... It must
create its own
brand name and, in the process, develop an effective marketing campaign for both the domestic and international markets. ....
(1316
5
)
Levi Strauss' Advertising Strategy
.... Using this strategy, Levi's would be able to
create a consistent worldwide .... criteria of meaningfulness to the consumer, believable message, and
brand exclusivity ....
(1239
5
)
AN EVALUATION OF THE BRANDS OF HOTELS IN JAPAN
.... Mindful of these results, hoteliers are able to
create a
brand strategy that develops a
brand image and identity that--supported by the guest's actual ....
(7749
31
)
