Jack Welch at GE 
.... The
GE brand carried considerable weight with customers, representing quality and value, but the company had also been in business since the late 1800s. ....
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GE General Strategy
....
GE Consumer Finance is a leading provider, under the
GE Money
brand, of credit services to consumers, retailers and automotive dealers around the world. ....
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Mass Media
.... For example,
GE-
brand appliances are linked to images of courtship, love, and marriage, thus modeling behavior that reinforces conventions and expectations ....
(1642
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Lincoln Electric Company
.... the market which is sold under Sears' Kenmore
brand name). Maytag and General Electric typically tie for second/third place in this market, and
GE would like ....
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GE CONSUMER ELECTRONIC GROUP
.... The Japanese manufacturers focused on the original equipment and private
brand replacement markets. .... Quality was a particular problems for both RCA and
GE. ....
(1501
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Action Learning
....
Brand-companies like
GE, Sony, and Boeing are decentralizing their organizations into smaller action teams to push decision-making and accountability out into ....
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Marketing Cadillac Automobiles in China
.... and do not offend the customer, however, are all highly relevant to the actions that GM should take in marketing the Cadillac
brand in China. Belch,
GE, & Belch ....
(1222
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Black & Decker Corp SWOT
.... was when Black & Decker acquired
GE's housewares business and successfully met the challenge of transferring consumer
brand loyalty for
GE small appliances to ....
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The National Broadcasting Company
.... also circulated during this time that the chief executive officer of
GE, Jack Welch .... Viewers have little
brand loyalty in regard to networks, but they can be ....
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NBC & Its Operations
.... also circulated during this time that the chief executive officer of
GE, Jack Welch .... Viewers have little
brand loyalty in regard to networks, but they can be ....
(2702
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Marketing Plan for Hallmark Cards, Inc
.... Introduce Mothers to all relevant facets of the Hallmark
brand, including products .... When he was describing
GE's business philosophy in the company's 1952 annual ....
(2519
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Decentralization of Organizations
.... Companies that have spent decades building a
brand identity and achieving the number 1 .... Jack Welch, who as Chairman and CEO of
GE pioneered the "boundaryless ....
(2462
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Advertising in the 1980s
.... ads evidently provided no lasting boost in sales, and the Isuzu
brand name has .... Touting the sale of
GE equipment to the Tokyo utility system, it showed American ....
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HOSPITALITY FRANCHISE SYSTEMS, INC.
.... JC "Franchisors Foster Positive Numbers By Offering A Variety of
Brand Names." National .... 1995): 1-2. Gitman, LJ, Joehnk, MD, and Pinches,
GE Managerial Finance ....
(3563
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Management Science
....
brand selection for a purchase is highly influenced by the
brand last purchased .... Fox,
GE, and Baker, NR "Project Selection Decision Making Linked to a Dynamic ....
(2508
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Radio & TV Talkshows
.... mainstream news organizations in covering major new PCB-related actions against
GE by the .... as lucrative as global ones when it comes to building
brand names and ....
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Modern Concept of Marketing
When he was describing
GE's business philosophy in the company's 1952 annual report .... 4) Measurement by market and consumer research, 5)
Brand analysis including ....
(6674
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Online vs. Traditional Marketing
.... the major shift is that companies such as Federal Express, Kinko's, and
GE Plastics are .... sectors must realize that the Web has the power to
brand and motivate ....
(4282
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Burger Wars
.... Traditionally in history, industry leaders like
GE were successful because each new management .... We have the most successful
brand in the world," (Leonhart 77). ....
(1850
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Relationship Banking
.... consumers. Consumer companies wish to avoid the development among consumers of
brand rejection. .... Office. Gilbert, RA, & Wood,
GE (1986, December). ....
(7596
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GLOBAL MANAGEMENT
.... its Automatic Teller Machine (ATM) business out of Scotland, and
GE's large motors .... Other companies and
brand names have spent billions of dollars creating a ....
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GLOBAL MANAGEMENT (Ken)
.... its Automatic Teller Machine (ATM) business out of Scotland, and
GE's large motors .... Other companies and
brand names have spent billions of dollars creating a ....
(8402
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)
Analysis of KB Homes
.... in Saturday newspapers), but has aggressively sought to build its
brand in recent .... Certainly other companies, such as
GE Financial Services, have been able to ....
(2327
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Trends in Online & Traditional Marketing
.... the major shift is that companies such as Federal Express, Kinko's, and
GE Plastics are .... sectors must realize that the Web has the power to
brand and motivate ....
(5713
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Marketing Communications Audit of Dell Inc.
.... Compensating for the increased cost per contact, however, is a lower cost per qualified contact. b. Developing
brand image. .... Belch,
GE, & Belch, MA (2003). ....
(2528
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Online vs. Traditional Marketing
.... the major shift is that companies such as Federal Express, Kinko's, and
GE Plastics are .... sectors must realize that the Web has the power to
brand and motivate ....
(9698
39
)
Marketing Strategy for an Airline
.... It's frequent flyer programs. These programs do not just ensure
brand loyalty, they enforce it. .... Ledford,
GE, Jr., Wendenhof, JR, & Strahley, JT (1995 January). ....
(4972
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Moody's International Company
.... Corp., Time Warner Inc., US WEST International and Time Warner Entertainment Japan (TWEJ) to deploy
brand new cable TV ....
GE Toshiba Appliances Company Pte., Ltd. ....
(6608
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Capitalization Sources for Auto Dealers
.... e. Loyalty status of buyers of a specific product or
brand. .... Economic indi cators, 1 43. Gitman, LJ, Joehnk, MD, & Pinches,
GE (1985). Manager ial finance. ....
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