US Beer Industry .... Morgan Stanley maintains, "For malternatives to grow beyond a large niche, they need to generate stronger repeat intention among young males" (Hein, 2002, 35). .... (2666 11 )
Apple Computer Corporation and Microsoft .... Kenneth Hein (2002) writes in Brandweek that the company also focused on radio promotion, online giveaways, and live broadcasts featuring celebrities to push .... (1357 5 )
Finding Nemo: Analysis of Box Office Figures .... Hein, K., & Ebrnkamp, B. (2003). .... In discussing the generic traits of the British heritage film of the 1980s and 1990s, Andrew Higson (2002) suggested that the .... (4619 18 )
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