INTERNET MARKETING .... recently on trying to discern who the customer really is and what that customer's buying habits are (Freiden, Goldsmith, Takacs & Hofacker, 1998; Kingsley & .... (666 3 )
Internet Telephony .... can use the relatively inexpensive gateways to quickly implement alternatives to traditional carrier networks (Freiden, Goldsmith, Takacs, & Hofacker, 1998, 212 .... (5075 20 )
E-Commerce Web Site and Marketing .... Determining the proper segment within a target market is essential for marketing success in America (Freiden, Goldsmith, Takacs,& Hofacker, 1998). .... (4528 18 )
HISTORY OF E-COMMERCE .... Hofacker, CF, & Murphy, J., (1998), World Wide Web banner advertisement copy testing. European Journal of Marketing, 32: 703-712. .... (5580 22 )
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