Burger King Advertising Campaign 
....
Horovitz (
1989, December 12, p. 6D) describes "one on one" ads, in which advertisers "aim for the heart" of consumers, as the general tenor of major brand ....
(5191
21
)
Benetton Company Advertising
.... 22-25. Graham, Judith. "Benetton 'colors' the Race Issue," Advertising Age (Sept. 11,
1989), 3,120.
Horovitz, Bruce. "'Shock Ads ....
(2745
11
)
Snapple Marketing Success Story
.... Annual sales soared to $516 million in 1993 from $24 million in
1989. .... quickly lose interest in a product once their parents are buying it (
Horovitz, 1995, C1). ....
(3685
15
)
MCDONALD'S COMPETITIVE POSITION
.... 3-8. Dumaine, B. (
1989, November 6). P&G rewrites the marketing rules: Procter & ....
Horovitz, B., Strauss, G. (1998, May 1). McDonald's makeover starts at top fast ....
(8730
35
)
