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horovitz 1989
  Burger King Advertising Campaign
.... Horovitz (1989, December 12, p. 6D) describes "one on one" ads, in which advertisers "aim for the heart" of consumers, as the general tenor of major brand ....
(5191 21 )

Benetton Company Advertising
.... 22-25. Graham, Judith. "Benetton 'colors' the Race Issue," Advertising Age (Sept. 11, 1989), 3,120. Horovitz, Bruce. "'Shock Ads ....
(2745 11 )

Snapple Marketing Success Story
.... Annual sales soared to $516 million in 1993 from $24 million in 1989. .... quickly lose interest in a product once their parents are buying it (Horovitz, 1995, C1). ....
(3685 15 )

MCDONALD'S COMPETITIVE POSITION
.... 3-8. Dumaine, B. (1989, November 6). P&G rewrites the marketing rules: Procter & .... Horovitz, B., Strauss, G. (1998, May 1). McDonald's makeover starts at top fast ....
(8730 35 )

 
 
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