Deception by TV Advertisers 
.... Indeed, the dominant trend in the eighties has been toward commercials with a specifically emotional impact, also called "
image ads."
Image ads do not concern ....
(2873
11
)
TV Advertising Claims
.... Indeed, the dominant trend in the eighties has been toward commercials with a specifically emotional impact, also called "
image ads."
Image ads do not concern ....
(2940
12
)
Analysis of Ads for Same Product
.... type drill bit. The implication of this
image is that a Makita cordless drill has the power to handle the big jobs. The implication ....
(1109
4
)
Ads of 2 Companies for the Same Product
.... type drill bit. The implication of this
image is that a Makita cordless drill has the power to handle the big jobs. The implication ....
(1111
4
)
Influence of Advertising
.... One of the ironies involved in advertising and women's body-
image is that the
ads for weight-loss products (and there are an overwhelming number both of the ....
(1149
5
)
Body Image
.... in
ads. Eating disorders are more prevalent among athletes than the non-athletic population of young women as they try to get the ideal boy
image (Lans). ....
(1032
4
)
Body Image, Eating Disorders & Sports
.... in
ads. Eating disorders are more prevalent among athletes than the non-athletic population of young women as they try to get the ideal boy
image (Lans). ....
(1032
4
)
A gender analysis of the magazine Self
.... Many of these
ads are
image-
ads, showing young women not unlike the readership working, playing, painting, dancing, exercising, and otherwise doing whatever ....
(3189
13
)
A Gener Analysis of a Magazine A gender analysis of the magazine
.... Many of these
ads are
image-
ads, showing young women not unlike the readership working, playing, painting, dancing, exercising, and otherwise doing whatever ....
(3189
13
)
Advertising and Alcohol Abuse
.... A series of print
ads for Tanqueray based on the promotion of an
image included billboards as well as magazine advertising. The ....
(1927
8
)
Advertising Negatively Affecting Our Lives
.... The advertiser uses an
image of a "man's man" in these
ads, hoping to fool makes into believe that if they wear Under Armour they, too, will be viewed as such ....
(1057
4
)
Advertising and Hospital Referrals
.... This shift in focus has occurred largely because consumers found
image ads to be "useless, boring, unclear and uninformative" (p. 26). ....
(9338
37
)
Advertising and Hospital Referrals
.... This shift in focus has occurred largely because consumers found
image ads to be "useless, boring, unclear and uninformative" (p. 26). ....
(7224
29
)
ARAB-ISRAELI CONFLICT SIMULATIONS
.... black, athletic man. It is also clear that in both
ads the
image is a representation, which makes them iconic signs. In both
ads ....
(1606
6
)
Levi Strauss' Advertising Strategy
In the review of its current
ads, Levi is particularly concerned about the .... immediate problem is the company's choice of consistency in product
image as its ....
(1239
5
)
The Levi Strauss Company
.... This would allow
ads to be developed for each market while also allowing the company to maintain some consistency of
image. Local ....
(1008
4
)
Semiotics in Movie Posters: Fashion Matters
.... The more "cluttered" Hong Kong version of the shoe poster, as well as the two character-driven
ads, nevertheless conveys much the same
image and brand appeal ....
(1747
7
)
Brand Image and Brawny Paper Towels
.... performing household chores with Brawny, but different men were featured in the
ads so that there was no confusion of those men with the idealized
image on the ....
(771
3
)
Levi-Strauss Dockers Brand
.... Scenario 3: Dockers can restructure its advertising and marketing campaigns to capitalize upon brand
image and recognition, targeting its
ads and promotions to ....
(1220
5
)
Tasks & Methods of Advertising
.... message at the end which changes the tone and meaning of the ad, the
image is too .... As noted, this is one of a series of such
ads, all of which use such shock ....
(1155
5
)
Advertising Industry in America
.... A quarter of a century later
ads for George Bush used a negative fantasy to create an
image for his opponent, Michael Dukakis. The ....
(1567
6
)
Political Persuasion Tactics
.... The cliché
image of a politician kissing or holding a baby is still employed by politicians in a campaign, as recent
ads for Hillary Clinton show. ....
(1455
6
)
Use of Manipulation in 3 Ads
.... it may be that Redwood Creek is seeking to create a new brand
image for itself .... not at all clear that most consumers have need of these features, but
ads such as ....
(481
2
)
Advertising in the 1980s
.... in the 1980s, was to produce
ads that were so visually arresting that the viewer would "de-zap" to hear the sound track, being hooked by the
image alone. ....
(2246
9
)
Marketing of Studio and Independent Films
.... The mass audience is reached by television, newspaper
ads, billboards, and any other means that puts the name and
image of the film before the public. ....
(1984
8
)
Harley-Davidson's Marketing Strategy
.... themselves. Instead, the
ads project the
image of the Harley owners as a free spirit, and an all-American free spirit at that. With ....
(4069
16
)
Goal of Advertising
.... These
ads are targeted at an audience expected to respond to the
image being created, and it does so with a bit of mystery by never really identifying Mr. ....
(1130
5
)
Philip Morris Companies
.... with homosexual men, both of whom are drawn to the cowboy
image, according to .... On the intensify side, the Marlboro
ads are repeated, with slight variations on a ....
(2135
9
)
Changes in Use of Advertising
.... than any generation's considerable wariness of 'The Pitch.'"15 Today's
ads have taken .... one of the few things their pessimism tolerates is brand-
image advertising ....
(1830
7
)
Purposes of Advertising & the Global Market
.... uses one
image, the Marlboro Man, and is able to put its message across of independence and traditional American values without slogans or jargon. In most
ads, ....
(1405
6
)
