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kruell 1995
  Role of Marketing Communications
.... and it accomplishes the marcomm functions in conjunction with the marketing department, but is not dedicated to the marcomm activities (Kruell, 1995, p. 231). ....
(1995 8 )

Sales Departments and Revenue Downturns
.... and it accomplishes the marcomm functions in conjunction with the marketing department, but is not dedicated to the marcomm activities (Kruell, 1995, p. 231). ....
(10051 40 )

 
 
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