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lippert 1989
  AT&T Advertising Campaigns
.... were used to show the intense anger, anxiety, and frustration of people whose businesses were failing due to bad (ie not AT&T) phone service (Lippert, 1989). ....
(1553 6 )

Use of Spokespersons in Advertising This research examines the use ...
.... Evil by Elvira. Drugs and Cosmetics Industry, 147(9), p. 147. Garfield, B. (1989, 24 July). .... Lippert, B. (1990, 10 September). Mixed signals for LA Gear slots. ....
(2747 11 )

Marketing Analysis of RJR Nabisco
.... referred to collectively as "the war of the spokes genitals" (Lippert, 1991, p .... simply ignore the dynamism of their firm's external environment (Namiki, 1989, pp ....
(7779 31 )

 
 
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