American Automobile Frangrance Marketing 
.... decomposing solids. 1Roger McMath, "Potpurri's Sweet Scent of Success," AdWeek's
Marketing Week, 11 March 1991, 48. 2Charles E. Hunter ....
(1010
4
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INDUSTRY ARTICLES
.... (Jan. 30, 2003).
Marketing Week, 26(5), 8. Classic goes all catty in animal intelligence test. (Feb. 6, 2003). .... (Jul. 31, 2003).
Marketing Week, 26(31), 8-10. ....
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COMPETITOR ANALYSIS: HERSHEY FOODS
.... A new product that is just being introduced into this market segment is Crispy Crunch produced by William Neilson of Canada (AdWeek's
Marketing Week, 1991). ....
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IAMS Bibliography
.... (May 30, 2002).
Marketing Week, 25(22), 6-7. P&G roster agency Saatchi to feats on Iams pet food account. (Sept. .... (Jul. 31, 2003).
Marketing Week, 26(31), 8-10. ....
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Marketing Analysis of RJR Nabisco
.... Bird, L. (1991, 20 May). Joe/smooth for president. AdWeek's
Marketing Week, 20 22.Bradford, M. (1984). .... AdWeek's
Marketing Week, 37. Marx, TG (1991). ....
(7779
31
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Summary of the 4 P's in Marketing
.... with the demand for the product, not just arbitrary, but if carefully set it can enhance the
marketing of the product significantly (MKT 421
Week Three, 3 ....
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4
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Marketing Strategy for Sab-E Restaurant Purpose
.... Brierly, S. (2004). Shouting sweet nothings to sell them pipe dreams.
Marketing Week, 27(17), 29-30. Dignam, C. (2002). Prosumer ....
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Restaurant Marketing Plan Purpose
.... Brierly, S. (2004). Shouting sweet nothings to sell them pipe dreams.
Marketing Week, 27(17), 29-30. Dignam, C. (2002). Prosumer ....
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Marketing of Studio and Independent Films
.... Angeles Times used quotes from Los Angeles sources such as the LA Weekly, which made the film its Pick of the
Week, and Movieline. Another
marketing tool used ....
(1984
8
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DHL Marketing
.... an inability to fill its planes to capacity(compounded with the high cost of fuel, cannot be blamed on its
marketing; in its .... 2004, November 8). PR
Week (US), 12 ....
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4
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Interior Design Marketing Plan
.... 2 weeks, zero cost) Design and have printed the
marketing brochures, sales .... Promote grand opening (2 weeks, $10,000) Conduct grand opening (1
week, $85,000) Help ....
(486
2
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On-Line Marketing
.... Basically, direct mail companies send thousands of
marketing-oriented e-mail messages over the Internet each
week (Maddox, 1996, p. 38). ....
(2675
11
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Harley-Davidson Company and HOGs
.... Jon Berry writes in Adweek's
Marketing Week that Harley's senior executives are motorcycle enthusiasts full-fledged members of their local HOG groups. ....
(1644
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1. The term HOG is an acronym for a Harley-Davidso
.... Jon Berry writes in Adweek's
Marketing Week that Harley's senior executives are motorcycle enthusiasts full-fledged members of their local HOG groups. ....
(1644
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Effects of Marketing: A Case Study
.... But things have gotten much more competitive than ever recently, as I myself found out this
week when I myself nearly became a
marketing victim. ....
(508
2
)
Marketing Mix for NEWCO
.... "So What's the Big Idea?"
Marketing Week 27(Mar 11, 2004): 37. "Budget Airlines Take Off." The America's Intelligence Wire (Apr 14, 2004): np Compart, Andrew. ....
(4028
16
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Marketing Plan for NASA
.... teachers and administrators the opportunity to participate in a one-
week professional development .... in grades K-12, it becomes clear that a
marketing effort of ....
(1569
6
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PEPSICO, INC.
.... operations used in the company's snack food operations.26 In conjunction with 22"America's Favorite Campaigns: Diet Pepsi," AdWeek
Marketing Week, 11 March 1991 ....
(2401
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Marketing: Traditional and Targeted
.... might be an emphasis on a business center during the
week (with fax and .... are often associated with advertising, the advertising part of a
marketing campaign is ....
(4721
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Online vs. Traditional Marketing
.... Klein, KE (2002). Making the most of e-mail
marketing. Business
Week Online, October 10, 6. Kogel, J. (2002). New lessons in competitive tech investment. ....
(4282
17
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New Product Development
.... 1993, 70-72. Buck, Rinler. "Taking the Measure of American Innovation." Adweek's
Marketing Week, 22 June 1992, 1213. Johnson, John R ....
(2244
9
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Marketing Tools
....
marketing strategy is the best way to showcase the NPS parks, and to market each Park's services using the four Ps of the
marketing mix .... Business
Week, 3826, 107 ....
(2214
9
)
Marketing
.... New decision support service from Sequent, DTS and Quadstone gets companies started with one-to-one customer relationship
marketing. .... Information
Week. Feb. ....
(1185
5
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New Product Development
.... 1993, 70-72. Buck, Rinler. "Taking the Measure of American Innovation." Adweek's
Marketing Week, 22 June 1992, 12-13. Johnson, John R ....
(2220
9
)
Sexual Innuendoes in Advertising
.... Benetton's condoms. (1991, 18 February). AdWeek/
Marketing Week, 32, 37. Gable, M., HT Wilkens, L. Harris, & R. Feinberg. (1987). ....
(1475
6
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Trends in Online & Traditional Marketing
.... Klein, KE (2002). Making the most of e-mail
marketing. Business
Week Online, October 10, 6. Kogel, J. (2002). New lessons in competitive tech investment. ....
(5713
23
)
Marketing
.... company will reconsider its
marketing strategy. The company is also considering tying in its book to such semi-fictitious events as National Secretaries'
Week. ....
(1277
5
)
Use of Spokespersons in Advertising This research examines the use ...
.... Lippert, B. (1990, 10 September). Mixed signals for LA Gear slots. Advertising
Week/
Marketing Week, 31, p. 77. Maher, P. (1983). ....
(2747
11
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Marketing Strategy of Fox Broadcasting
.... of this research is to provide an analysis of the
marketing strategy of .... programming, and not providing network programs every day of the
week, Fox Broadcasting ....
(1433
6
)
Marketing the IBM PCjr in Japan
....
marketing in Japan. International Journal of Advertising, 7-155. Stoll, M. (1988, August 22). US computer companies must meet Japanese on their terms. PC
Week, ....
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