AMERICA ONLINE INC. America Online (AOL) is one o
.... This diversity might actually be the key to AOL's continued success, as specialty or
niche markets in on-line services may where the most new growth in the on ....
(670

3

)
Country Study of Malasia
.... Nation's manufacturers are countering by targeting Asian
niche markets in order to avoid direct price competition with dumped electronic goods. ....
(2037

8

)
MALAYSIA: OPPORTUNITIES AND ACTION PLAN
.... Nation's manufacturers are countering by targeting Asian
niche markets in order to avoid direct price competition with dumped electronic goods. ....
(2042

8

)
The Travel Industry
.... requirements at one site. Small agencies are advised to find
niche markets or face acquisition. Similar findings were reported by ....
(2362

9

)
Internet & Global Travel Industry Market
.... requirements at one site. Small agencies are advised to find
niche markets or face acquisition. Similar findings were reported by ....
(2362

9

)
Almusbah Group
.... very low. The Group's mass market perfumes pricing strategy satisfies the needs of the consumers in
niche markets. The products ....
(3082

12

)
LA Gear
.... selling point, domestically and internationally, has been the concept of lifestyle, which in the beginning was more restricted to domestic
niche markets. ....
(2103

8

)
Almusbah
.... very low. The Group's mass market perfumes pricing strategy satisfies the needs of the consumers in
niche markets. The products ....
(3084

12

)
Amazon.Com
.... attempt to counter competition, Amazon has had to expand into other retailing areas and today, as mentioned earlier, services other
niche markets aside from ....
(1871

7

)
Head & Shoulders Shampoo
.... attitudes and in buying decisions by consumers suggest that there is a great opportunity for marketers who are willing to consider
niche markets and new ....
(2426

10

)
Cross-Disciplinary Curriculum
.... Choice to Student Voice," Paul E. Heckman and Viki L. Montera (2001) discriminated between the types of curricula that are offered in mass and
niche markets. ....
(1573

6

)
Price/Quality Relationship in the Hotel Industry
.... 10). In order to maximize profits, hoteliers have developed specific products to meet the needs of particular
niche markets. Some ....
(6309

25

)
American Products in Japan
.... Sports drinks such as Gatorade have long been successful
niche markets within the United States; the 1990s saw an increase in the number of health food and ....
(2668

11

)
Reshaping of the Global Economy
.... In dividing the consumer market between mass and
niche markets, it is corporations who can most successfully cater to the entire range of sectors (7). ....
(1439

6

)
Lotus Esprit Turbo
.... American market for automobiles is an example of a market which has avoided the traditional lifecycle and which is comprised of several
niche markets, each of ....
(2571

10

)
The North American Free Trade Agreement (NAFTA) am
.... footsteps. These smaller companies are seeking to fill
niche markets that the larger companies cannot, or will not, meet. But these ....
(2224

9

)
Trends in the computer, Nutraceuticals, and Food Industries
.... In the food industry, one of the greatest trends is the growth of
niche markets such as ethnic, organic, and vegetarian foods ("Trends and Drivers," 2006, p. 24 ....
(1527

6

)
Mass Merchandisers & Small Retailers
.... localized. Some items have small
markets because they are unique or idiosyncratic, and they are called
niche markets. Industries ....
(3799

15

)
Components of Marketing Plan for Starbucks
.... In the United States, many direct competitors to Starbucks in the out-of-home coffee consumption market are attempting to develop
niche markets instead of ....
(6304

25

)
An Overview of the History of Film Festivals
.... film festivals, demonstrating that as such festivals have proliferated, their have also begun to differentiate and to address either
niche markets, genres, or ....
(1632

7

)
America Online
.... Of equal and perhaps greater importance is freshness--satisfying
niche markets requires keeping the information updated and finding new services and ....
(1907

8

)
Miller Brewing
.... A variety of beer, ale and malt products are now produced in the US, creating the emergence of solid
niche markets for industry members large and small. ....
(2270

9

)
Marketing Motorcycle Helmets
.... it). * Analyze the customs, desires and buying habits (as well as the incomes)of regional and other
niche markets. * Discover the ....
(1397

6

)
Marketing Motorcycle Helmets on the Internet
.... it). * Analyze the customs, desires and buying habits (as well as the incomes)of regional and other
niche markets. * Discover the ....
(1397

6

)
Lehigh Steel Case
.... is important because of the long timeframe associated with changing products in the steel industry in general, and in Lehigh's
niche markets in particular. ....
(717

3

)
AMERICA ONLINE UPDATE REPORT (NYSE: AOL)
.... both Asia and Latin America. A few free Internet access firms are creating
niche markets in North America. There can be little doubt ....
(1209

5

)
TV Guide Strategic Marketing Issue
.... The baby boomer market cannot be treated "as a homogenous market" but should be segmented further "to identify other profitable
niche markets" ("US
Niche Baby ....
(1680

7

)
Restucturing a Fictitious Company
.... The
niche markets for shoeboxes and caskets have been stable and profitable but could be expanded greatly, as these needs are somewhat universal. ....
(4817

19

)
Internet Marketing Project International Franchise Association
.... use it). Analyze the customs, desires and buying habits (as well as the incomes)of regional and other
niche markets. Discover the ....
(1947

8

)
Private label brands
.... consumers continue to face difficult economic times, it is likely that smaller, generic manufacturers and those manufacturers who serve
niche markets will be ....
(1746

7

)