When Advertising "Learned" to Sell Sex .... Otnes and Scott, (1996) address the concept that advertising and ritual are bi-directionally related and have a strong interactive flow of influence. .... (891 4 )
"Is All Publicity Good Publicity .... TV. Otnes and Scott, (1996) see a strong historical relationship among publicity, advertising, and societal ritual. The authors .... (1666 7 )
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