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Essays on peppers rogers

  1. Marketing Cadillac Automobiles in China
    ... Peppers and Rogers 1993 postulated an end to mass marketing. In ... China. Advertising Age, 7539, 45. Peppers, D., ampamp Rogers, M. 1993. ...
    (1222 Words -- Approx. 5 Pages)

  2. Mass Merchandisers ampamp Small Retailers
    ... A major trend in communications is toward ampquotrelationship marketingampquot Peppers ampamp Rogers, 1993, or making consumers feel one is aware of them as individuals. ...
    (3799 Words -- Approx. 15 Pages)




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