Market Orientation & Profitability .... Petrof (1997) postulated that this shift was an example of "relationship marketing." He defines that term as "being oriented toward a long time horizon in .... (1662 7 )
Concept Behind Deregulation .... Petrof (1997) presciently observed that there has emerged a "new-old" concept of relationship marketing as a means of providing customer value while at the .... (2289 9 )
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