Social Trends & TV Advertising 
.... Richard
Pollay (
1987) takes Bogart's idea a step further: he maintains that commercial slogans and jingles may be our only common culture at this point because ....
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Sociological Tools for Marketing
.... Richard
Pollay (
1987) takes Bogart's idea a step further: he maintains that commercial slogans and jingles may be our only common culture at this point because ....
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Advertising Messages and Children
.... for the viewers to emulate. Richard
Pollay (
1987) takes Bogart's ideas one step further. He maintains that commercial slogans and ....
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Analysis of Advertisements
.... week (Aronson, 1984).
Pollay (
1987) argues that TV can change society by changing the salience of individual values. In other words ....
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TV Advertising Claims
.... 4-7. Holbrook, Morris B. "Mirror, Mirror on the Wall, What's Unfair in Reflections on Advertising." Journal of Marketing 51 (
1987): 95-103.
Pollay, Richard. ....
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Deception by TV Advertisers
.... 51 (July
1987): 95-103.
Pollay, Richard. "On the Value of Reflections in the Distorted Mirror." Journal of Marketing. 51 (july
1987): 104-109. Rice, Berkeley. ....
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