Functions of Public Relations According to the Pu
.... Therefore, it is paramount for
PR executives at GM to maintain positive employee relations and ensure that employees have access to credible information about ....
(863

3

)
Takeover PR Campaign
.... This is the most crucial step of the
PR campaign because without stockholder .... The CEO, upper level
executives and employee managers will attend the meeting in ....
(1085

4

)
Public Relations and Internal Stakeholders . In
.... within the organization: supervisors, clerks, managers, stockholders,
executives, and boards .... The primary
PR media for this campaign and action plan consists of ....
(1429

6

)
Public Relations Campaign Overview
.... Inform the employees what the
executives are doing to ensure a smooth transition to include site cleanup for environmental compliance. The next
PR tool to be ....
(4072

16

)
The Blundering of Union Carbide
.... been poisoned by terrorists and that seven people had died, Tylenol
executives were making .... agreed that in times of a crisis of any sort, the
PR-savvy company ....
(1184

5

)
Strategy of the Extensis Corporation
.... The team includes
executives and key engineers from Adobe Systems Inc., Apple Computer .... In an interesting twist of events, the
PR department at Extensis needs to ....
(2634

11

)
Ford and Customer Satisfaction
.... By the late 1980s, Ford was prospering; corporate
executives were investing profits in .... Interestingly, when on January 2, 2000,
PR Newswire (2000) announced the ....
(3127

13

)
Customer Loyalty
.... As one executive for Sprint notes, "
Executives at more and more companies are recognizing that actual brand differentiation, and the ability to ....
PR Newswire. ....
(1338

5

)
Human Resource Management
.... a formidable one-as is the challenge of making managers and
executives more human .... Sparrow,
PR and Hiltrop, JM European Human Resource Management in Transition. ....
(2758

11

)
International Strategic Audit of Wal-Mart
.... their supply chain management in line with Wal-Mart's: At Levi's,
executives couldn't .... Retrieved on September 7, 2005 from: http://finance.yahoo.com/q/
pr?s=WMT ....
(2308

9

)
Wal-Mart International Strategic Audit
.... their supply chain management in line with Wal-Mart's: At Levi's,
executives couldn't .... Retrieved on September 7, 2005 from: http://finance.yahoo.com/q/
pr?s=WMT ....
(2311

9

)
Public Relations in Crisis Situations
.... portion of its former market.?FN1Wayne L. Pines, "How to Handle a
PR Crisis," ?MDUL .... India and upon his return said he had just met with other
executives "and in ....
(2891

12

)
The Xerox company & Declining Profits
.... that Xerox did a good job of communicating the changes being made through its Leadership Through Quality programs, but many
executives find the ....
PR Newswire. ....
(4031

16

)
Harley-Davidson's Marketing Strategy
....
Executives are encouraged to participate in local HOGs and to get close to their .... 1993 when compared to the same quarter in the previous year (
PR Newswire, 1993 ....
(4069

16

)
Health Care Record Industry Overview
.... Most health care
executives - providers and payers alike - want to more forward on EHRs (Electronic health ....
PR Newswire, October, 2, 1+. Peterson, T. (2004). ....
(675

3

)
Direct Marketer Lands' End
.... It is difficult to imagine that any
PR firm could have invented the .... of top-management shuffles, involving successive replacements of chief
executives and, most ....
(2867

11

)
Mass media and the concept of interactivity
.... A. Research study interviewing senior
executives B. Better interaction is needed between mass .... or hate mails; b) promotions from pressure groups or
PR firms; c ....
(1190

5

)
Key Factors for Sony
.... Suggestions for senior marketing
executives would include: . .... Retrieved August 29, 2008, from http://finance.yahoo.com/q/
pr?s=SNE Form F-20; Sony corporation. ....
(939

4

)
Power and Authority in Organizational Environments
....
executives face is employee resistance to change" (Lawrence, 1969, p. 4). Such resistance is, of course, a form of organizational conflict .... Lawrence,
PR (1969 ....
(2419

10

)
Power/Authority in Organizational Environments
....
executives face is employee resistance to change."17 Such resistance is, of course .... Lawrence,
PR "How to Deal with Resistance to Change." Har vard Business Review ....
(2555

10

)
Gender Work Issues in Two Companies
.... that women managers, as perceived by male
executives interviewed in .... Harris,
PR; Moran, RT (1996), Managing cultural differences: Leadership strategies for a ....
(1205

5

)
Diversity Management
.... management policy contributed to the ouster of several high-ranking
executives. .... Harris,
PR, and Moran, RT Managing Cultural Differences 2nd ed. Houston: Gulf ....
(8836

35

)
HUMAN RESOURCE DIVERSITY MANAGEMENT
.... management policy contributed to the ouster of several high-ranking
executives. .... Harris,
PR, and Moran, RT Managing Cultural Differences 2nd ed. Houston: Gulf ....
(8836

35

)
Johnson and Johnson and Tylenol
.... Johnson and Johnson (Levy, 50), "we did have an emergency
PR plan in .... Before the poisonings occurred,
executives were confident that Tylenol would take over 50 ....
(5479

22

)
Independent Film
.... As Producer David Brown (Jaws, The Sting) comments: Movie
executives used to come into .... cost to make the film and does not include the massive
PR campaign that ....
(1920

8

)
Nike, Inc.
.... over day-to-day control of the company to a pair of veteran Nike
executives. .... "Nike Reports Third Quarter Earnings Per Share Up 57 Percent."
PR Newswire, March ....
(2960

12

)
Strategy to Reduce Organizational Conflict
....
executives face is employee resistance to change." Resistance to change is a form .... Lawrence,
PR "How to Deal with Resistance to Change." Har vard Business Review ....
(1401

6

)
Reducing Organizational Conflict
.... Gerstein, M., and Reisman, H. "Strategic Selection: Matching
Executives to Business Conditions .... Lawrence,
PR "How to Deal with Resistance to Change." Har vard ....
(6445

26

)
NASDAQ & Securities Market
.... Level I is used by individual account
executives to obtain up-to-the-minute market information. .... (1992, 6 July). Wall Street's great
PR war. ....
(1658

7

)
Communication in the Workplace
.... Creating a crisis manual and distributing copies to the company's
executives as well as employees, with the crisis team members each having a .... Cutting Edge
PR. ....
(2511

10

)