The Field of Advertising
.... In addition to the aforementioned Nike
ad mentioning lightness, a
Reebok ad for the Hyperlite aerobic shoe begins: "You are light. ....
(1683

7

)
Marketing Tools Used on Sports Shoe Sites
.... Macromedia Flash Player is used to provide a multimedia
ad for the Air Max 360 .... The
Reebok web site, http://store.
reebok.com/home/index.jsp, is notable in that ....
(1016

4

)
The Male as Contemporary Consumer
.... It is a method of making the
ad pay off. .... A 1988 sports product introduction by
Reebok, an athletic shoe manufacturer, illustrates the point. ....
(4324

17

)
Nike's Marketing Function
.... "They sank his boat." When the
Reebok torpedo hit Nike, this ultimate "Nike Guy" decided Madison Avenue's .... Heavy
ad spending is only part of the explanation. ....
(9405

38

)
Cultural Diversity & Nike
.... "They sank his boat." When the
Reebok torpedo hit Nike, this ultimate "Nike Guy" decided Madison Avenue's .... Heavy
ad spending is only part of the explanation. ....
(9406

38

)
MTV & Music Videos
.... Series." Commercials also took on the video look, like Levi 501 Jeans,
Reebok and Swatch .... MTV created a 24-hour flow, "like one continuous
ad, in that nearly all ....
(2896

12

)
Nike's Strategy & Marketing Efforts
.... between the quality or style of Nike's shoes and competitors like
Reebok and Adidas. .... The Nike Swoosh is the symbol in the
ad campaign triggers a response from ....
(1026

4

)
History of Nike
.... between the quality or style of Nike's shoes and competitors like
Reebok and Adidas. .... The Nike Swoosh is the symbol in the
ad campaign triggers a response from ....
(1026

4

)
Analysis of the Production of Survivor
.... is appreciated by advertisers, who pay premium prices for
ad spots during the .... Included in this elite group were athletic shoemaker
Reebok and beer manufacturer ....
(683

3

)
TV Program Marketing Plan
.... Football is aligned with consumer consumption through sponsors like Budweiser, Nike and
Reebok. .... of TV, "133 million viewers and the 1994 game set
ad rates at ....
(3393

14

)
Women's National Basketball Association
.... decided not to renew their sponsorship contracts, with Adidas and
Reebok likely to .... The arrangement calls for the publication to receive in-game
ad units on ....
(6564

26

)