BankAmerica Corporation 
Case 1 4: BankAmerica Corporation. In Cravens, DW Strategic Marketing, 3rd ed. Homewood, Illinois:
Richard D.
Irwin, Inc., 1991, pp. 116 123. ....
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GLOBAL SALES STRATEGY FOR OMEGA
.... characteristics and 5E. J. McCarthy, Marketing, 9th ed. (Homewood, Illinois:
Richard D.
Irwin, Inc., 1989) 468. 6F. J. Ross, "Weighing ....
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Marketing Practices in the late Nineteenth Century
.... Bartels, R. (1970). Marketing theory and metatheory. Ontario:
Richard Irwin. Hambleton, R. (1987). The branding of America. New Hampshire: Yankee Books. ....
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The Neoclassical Revolution in Economics
.... Economic Theory in Retrospect. Homewood, IL:
Richard Irwin. Canterbery, E. Ray (2001). A Brief History of Economics: Artful Approaches to the Dismal Science. ....
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Role of Sales Person in a Marketing Organization INTRODUCTION The ...
.... peddle products. 1C. Futrell, Fundamentals of Selling (Homewood, Illinois:
Richard D.
Irwin, Inc., 1984), 6. 2P. Kotler, Marketing ....
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Case Analysis of McDonald's
.... 2 2D. Loudon, and AJ Della Bitta, Consumer Behavior (Homewood, Illinois:
Richard D.
Irwin, Inc., 1984), 212. Consumer satisfaction ....
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CMA Certification for Accounting Students
.... potential. 5R. N. Anthony, and JS Reece, Accounting, 9th ed. (Homewood, Illinois:
Richard D.
Irwin, Inc., 1991), 246. 6M. McInnes ....
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Personal Savings Rate in the US
.... 1986): 1 3. 6H. S. Rosen, Public Finance (Homewood, Illinois:
Richard D.
Irwin, Inc., 1985), pp. 397 399. 8A. H. Goldberg, "Tax ....
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Low Personal Savings Rate in the United States
.... 1986): 1 3. 6H. S. Rosen, Public Finance (Homewood, Illinois:
Richard D.
Irwin, Inc., 1985), pp. 397 399. 8A. H. Goldberg, "Tax ....
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Sexual Innuendoes in Advertising This research outlines a proposal ...
.... Emory, CW (1993). Research methods. (5th ed.). Homewood, Illinois:
Richard D.
Irwin, Inc. Gable, M., HT Wilkens, L. Harris, & R. Feinberg. (1987). ....
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Effects of Sexual Innuendoes in Advertising This research outlines ...
.... Emory, CW (1993). Research methods. (5th ed.). Homewood, Illinois:
Richard D.
Irwin, Inc. Gable, M., HT Wilkens, L. Harris, & R. Feinberg. (1987). ....
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Statistical Application of US Domestic Economy INTRODUCTION The ...
.... Office, January 1990. Emory, CW Business Research Methods, 3rd ed. Homewood, Illi nois:
Richard D.
Irwin, Inc., 1985. Pfaffenberger, RC ....
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FACTOR ANALYSIS AND MULTIVARIATE ANALYSIS
.... (1992). Research methods. (5th ed.). Homewood, Illinois:
Richard D.
Irwin, Inc. Frane, J., Jennrich, R., & B. Sampson. (1994). Factor analysis. ....
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MANAGERIAL EXPERIENCES OF AMERICAN FIRMS IN GERMANY
.... World Trade, 5(10), 52-55. Trompenaars, F. (1995). Riding the waves of culture. Blue Ridge, Illinois:
Richard D.
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Goals of Advertising
.... Contemporary Advertising. Homewood, IL:
Richard D.
Irwin, Inc. Dirksen, Charles J., Kroeger, Arthur, and Nicosia, Franco M. (1983). ....
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Business Management THE DIFFERENCE BETWEEN THE ART AND SCIENCE OF
.... Emory, CW Business Research Methods, 4th ed. Homewood, Illinois:
Richard D.
Irwin, Inc., 1989. Kimble, GA How to Use (and Misuse) Statistics, 4th ptg. ....
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The Successful Sales Call ABSTRACT This study addressed the lac
.... Futrell, Fundamentals of Selling (Homewood, Illinois:
Richard D.
Irwin, Inc., 1984), p. 6. 1 2 of general knowledge of the elements of a successful sales call ....
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Trend Analysis
.... 5R. C. Pfaffenberger, and JH Patterson, Statistical Methods for Business and Economics, 3rd ed. (Homewood, Illinois:
Richard D.
Irwin, Inc., 1987), 859 865. ....
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Statistical Procedure of Linear Regression INTRODUCTION The ...
.... W. Emory, Business Research Methods, 3rd ed. (Home wood, Illinois:
Richard D.
Irwin, Inc., 1985), 125. explanatory (independent) variable. ....
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Change in Health Care Accounting Environment INTRODUCTION The ...
.... 1988, 35. 5R. N. Anthony, and JS Reece, Accounting, 8th ed. (Homewood, Illinois:
Richard D.
Irwin, Inc., 1986), pp. 548 553. 6J. C ....
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Accounting Policy INTRODUCTION This research critiques the
.... N. Anthony, and JS Reece, Accounting, Seventh Edition (Homewood, Illinois:
Richard D.
Irwin, Inc., 1983), p. 3. 5Kelly Newton, pp. 20 23. ....
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Cost Structure of a Shipping Company
.... vessels in 4R. N. Anthony, and JS Reece, Accounting, 9th ed. (Homewood, Illinois:
Richard D.
Irwin, Inc., 1991), 246. 5Philip C. Cheng ....
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Marketing Communication at The Men's Warehouse
.... (1990). Sales force management: Planning, implementation, and control. (2nd ed.). Homewood, Illinois:
Richard D.
Irwin, Inc. Kotler, Philip. (1992). ....
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Strategic Information Systems
.... 1983). Corporate information systems management: the issues facing senior executives. Homewood, IL:
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Irwin. 49Mellon, W ....
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Operations of Anheuser Busch Companies
.... 1991), 222. 5R. Grosse, and D. Kujawa, International Business (Homewood, Illinois:
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Irwin, Inc., 1988), 200 205. 6W. Lederer ....
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EXPERT SYSTEMS
.... O'Brien, JA (1990). Computers in business management. (4th ed.). Homewood, Illinois:
Richard D.
Irwin, Inc. Shifrin, Carole A. (1988, 25 January). ....
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Principles of Business Law
.... 13. Defined by John R. Goodwin in Business Law: Principles Documents and Cases. Homewood:
Richard D.
Irwin, Inc., 1980. 19. See ....
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Brazil and US Nursing Service Quality
.... Medical World News, 33(6), 17 21. Emory, CW (1990). Research methods. (4th ed.). Homewood, Illinois:
Richard D.
Irwin, Inc. Gilbert, G. (1993, 4 January). ....
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Marketing Proposal
.... Labor. Emory, CW (1993). Research methods. (5th ed.). Homewood, Illinois:
Richard D.
Irwin, Inc. Fairbank, K. (1998, 27 January). JC ....
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Survey Method of Data Collection
.... Statistical methods for business and economics. (3rd ed.). Homewood, Illinois:
Richard D.
Irwin, Inc. Zikmund, William G. (1992). Exploring marketing research. ....
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