General Motors .... automotive manufacturers (Schlein, 1988b). In 1988, imports held a 29 percent market share (Schlein, 1988). Thus, General Motors held .... (1586 6 )
Marketing Analysis of General Motors .... Nevertheless, General Motors continued to lose market share to Ford, Chrys ler, and foreign manufacturers through 1988 (Schlein, 1988). .... (1370 5 )
Strategy of Ford Motor Company .... community 1M. Schlein, "Auto & Truck Industry," Value Line Invest ment Survey, 23 September 1988, 101 102, 241. 2M. Leach, "Auto .... (2238 9 )
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