Search Results for strategic marketing

 
Strategic Marketing Tools

Strategic Marketing Tools. Strategic .... This plan forms the basis of the strategic marketing plan (Online WomenÆs Business Center, 1997). Developing ....

2352 Words 9 Pages

Fundraising Research: Strategic Marketing Plan for Hope ...

Fundraising Research: Strategic Marketing Plan for Hope Partnership for Education. .... Marketing Tactics The HPE Strategic Business Plan (2004, pp. ....

6501 Words 26 Pages

TV Guide Strategic Marketing Issue

TV Guide Strategic Marketing Issue. Case Analysis: TV Guide Introduction The greatest strategic marketing issue for TV Guide is targeting ....

1680 Words 7 Pages

Corvette Marketing: Analyze, Assess and Develop a Strategy

.... 3. Develop a future marketing strategy for the Chevorlet corvette Aaker (2007) stated that strategic marketing management is valuable for several reasons. ....

688 Words 3 Pages

Types of Marketing

.... The economic factors that have the greatest impact on an organization's strategic marketing planning are (a) the stage of the business cycle, (b) trends in ....

1806 Words 7 Pages

A Marketing Strategy Case

.... and Strategy Development Process The end product (or deliverable) of a marketing planning and strategy development process is a strategic marketing plan. ....

1425 Words 6 Pages

Marketing - Porter's Five Forces

.... This analysis considers one such analytical model, Porter's Five Forces, and whether the model is still relevant for today's strategic marketing decision makers ....

1917 Words 8 Pages

Fertilizer Manufacturer & Export Strategy

.... and Strategy Development Process The end product (or deliverable) of a marketing planning and strategy development process is a strategic marketing plan. ....

1417 Words 6 Pages

E-Marketing and Strategic Concepts

E-Marketing and Strategic Concepts. Article Summary The purpose of this paper is to summarize and discuss the article "Do traditional ....

1562 Words 6 Pages

Launching a New Corporate McDonalds

.... The Four P's "The Four P's' refers to a classic strategic marketing model comprising the dimensions of product, price, promotion and placement (or distribution ....

2226 Words 9 Pages

Proposal for Opening a Corporate McDonalds

.... The Four P's "The Four P's' refers to a classic strategic marketing model comprising the dimensions of product, price, promotion and placement (or distribution ....

2226 Words 9 Pages

BankAmerica Corporation

BankAmerica Corporation. Case 1 4: BankAmerica Corporation. In Cravens, DW Strategic Marketing, 3rd ed. Homewood, Illinois: Richard D. Irwin, Inc., 1991, pp. ....

3679 Words 15 Pages

Polaroid Biz

.... Strategic Marketing Plan The strategic marketing plan for the Joshua camera should encompass a year-long campaign that will try to achieve the following goals ....

2039 Words 8 Pages

Business and Business Marketing

.... The economic factors that have the greatest impact on an organization's strategic marketing planning are (a) the stage of the business cycle, (b) trends in ....

9424 Words 38 Pages

Global Marketing

.... and other knowledge of Japan--or China, or Korea, or whatever country of region is involved--and assimilating that knowledge into a strategic marketing plan. ....

1460 Words 6 Pages

Private School Marketing Plan

.... Hanson and Henry (1993) recommend that the private school interested in marketing itself utilize the same set of strategic marketing processes typically ....

2583 Words 10 Pages

Internet Marketing Project International Franchise Association

.... marketing study we were involved in was to determine ways to maximize the relationship with Vicinity to create a logical and strategic marketing program that ....

1947 Words 8 Pages

Modern Concept of Marketing

.... it is some times hard to separate strategic planning from marketing planning; some companies refer to their strategic planning as "Strategic Marketing Planning ....

6674 Words 27 Pages

Marketing Communications Audit of Dell Inc.

.... Journal of Strategic Marketing, 11(4), 217-234. Kliatchko, J. (2005). Towards a new definition of Integrated Marketing Communications (IMC). ....

2528 Words 10 Pages

Marketing Management

.... innovation and marketing than it will depend on the more narrow activities of the organization. It has long been recognized that the entire strategic process ....

794 Words 3 Pages

MARKETING CANADA TO TOURISTS and SARS Crisis

.... June 2003 to form the Toront03 Alliance, a consortium dedicated to helping rebuild the tourist economy of Toronto through strategic marketing and communication ....

726 Words 3 Pages

Marketing National Public Radio

.... The strategic marketing process involves the following activities: 1. Market opportunity analysis is the development of a set of attractive opportunities for ....

3519 Words 14 Pages

Nike: Strategic Analysis

.... Wage Country Contract Producers are Developing Their Own Marketing Capabilities 3 .... Build strategy type includes the following appropriate strategic actions for a ....

1211 Words 5 Pages

Marketing Principles

.... McDevitt, Paul. (Learning by Doing: Strategic Marketing Management in Hospitals.( Health Care Management Review 12 (Winter 1987): 23-30. ....

3451 Words 14 Pages

Problems Solution Position Paper

.... The strategic marketing process is concerned with the interactive relationships between a marketing organization and its environments, and with the functional ....

2694 Words 11 Pages

Marketing Principles

.... Successful marketing organisations take on the issue of strategic planning, which determines what marketing actions to perform, the personnel responsible for ....

1735 Words 7 Pages

Marketing Plan for a New DAT Recorder

.... of the consumer. The strategic marketing process is considered to be a sub strategy of the master strategy. In a broader context ....

2182 Words 9 Pages

Boeing's Marketing

.... a downturn in the economy or political unrest in overseas markets, they may make changes in their marketing mix that shift the strategic alternatives available ....

1060 Words 4 Pages

Case Analysis of Club Med

.... STRATEGIC ISSUES The major strategic marketing issues confronting Club Med with respect to improving its exploitation of the United States market involved the ....

1382 Words 6 Pages

Marketing Mix for British Airways

.... the company is to follow the strategic plan it has put into place, and monitor that all of its activities--including its marketing--support that strategic focus ....

2514 Words 10 Pages